Hen Lin — the Chinese dimsum expert who always manages to send senses racing on the sheer aroma of its delicacies. The first Hen Lin outlet was established in BF Homes, Paranaque on 1983 and has succeeded in carving a name for itself simply by creating authentic and surprisingly affordable Chinese dimsum that cater to the ever fussy Filipino taste.
During those days, dimsum was confined in Chinese restaurants, served ala carte to dine-in customers. Despite this stereotype, the couple defied conformity and instead saw the opportunity in take-outs. Landing a small space in SM Makati, Hen Lin enjoyed tremendous patronage from customers who raved about the authentic taste of their dimsum offerings, particularly the chili sauce which has now become a popular complement to Hen Lin’s siomai.
From then on, Hen Lin has been a familiar fixture in a most major malls in the metropolis. You can easily find a Hen Lin store in Robinson’s Galleria, Ayala Center and The Landmark Center. Hen Lin, ubiquitous as it is, Hen Lin can be found in most other malls as well.
Hen Lin has been in the business of providing good, quality food for more than 35 years. We have over 200 stores operating within the metropolis and nearby provinces. We have been awarded numerously including the Agora Award and the Entrepreneur of the Year award for excellence.
How to franchise HEN LIN:
Total Franchise Investment
- Total investment differs for every store. We treat each store independently from each other, so it is difficult to give a single figure as total investment.
Benefits in Franchising Hen Lin:
- Established Brand with over 35 years experience
- Trusted by generations of Filipinos since 1983
- The first HACCP certified Siomai and Siopao in the Philippines
- Overall quality of product is a priority
- Customer satisfaction is top priority
- Products provide value of money for customers
- Reasonable capital investment
- Site Evaluation
- Strategic store planning
- Operation and support
- Human resources training and development
- Centralized purchasing and distribution
- Design, construction and technical support
- Opening and monitoring support
Some key points in choosing a location for Hen Lin:
- Condition of the mall and/or building
- Volume traffic area, pedestrian and/or vehicular
- Purchasing capacity of immediate area
- Proximity of parking spaces
- Number of parking spaces
- Leasing conditions in prospective sites
- Cleanliness of surroundings
- Accessibility by pedestrians
- Accessibility by vehicles
- Exact location within the building and/or mall
- Air conditioning conditions of building
- Lighting conditions of building
- Exhaust conditions of building
- Pedestrian type in key area
To hasten the evaluation of your application, please include the following information in your Letter of Intent:
- Exact Location of prospective site
- Location map of prospective site
- A photograph of the prospective site (if possible)
- Brief description of surrounding area
- Brief overview of why you think this will be a good location for Hen Lin
- Tell us something about yourself
Contact Details of HEN LIN:
Franchise and Business Development
M&H Food Corporation
M&H Building, Dona Irenea Avenue
Sucat, Paranaque, Philippines
Email: [email protected]
Facebook Page: www.facebook.com/saraphenlin
Visit Website (This link will open on a new window)
Basics of Franchising HEN LIN Dim Sum
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from HEN LIN Dim Sum, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising HEN LIN Dim Sum is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising HEN LIN Dim Sum offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
HEN LIN Dim Sum is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like HEN LIN Dim Sum due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by HEN LIN Dim Sum, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of HEN LIN Dim Sum also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising HEN LIN Dim Sum
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with HEN LIN Dim Sum franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising HEN LIN Dim Sum.
4 Check if HEN LIN Dim Sum franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful HEN LIN Dim Sum franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful HEN LIN Dim Sum franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful HEN LIN Dim Sum franchisee.