Pidoks is a Davao-based restaurant that specializes in Kapampangan cuisine. It started out as a small turo-turo during the late 80s. The signature dishes back then were kare kare, bulalo, sisig, chicken and pork barbecue. They used to serve 35 dishes a day from huge cauldrons where customers can open the lid, smell and look at the available viands.
The name “Pidoks” is taken from the nickname of Myka’s father, Peter, or Pidoks, the youngest of eight siblings. Prior to the restaurant, their family have been running several businesses already. During their high school days, Peter wanted to start his own restaurant, thanks to the help of his father.
Pidoks started serving genuine Kapampangan food in Davao, based from the recipes of their grandparents who relocated there from San Fernando Pampanga.
Gradually, it became one of the go -to places in Davao and a cultural landmark. Sadly, a series of events such as the economic crisis t hat happened during the post—EDSA revolution, NPA threat s and the death of the matriarch and patriarch in the family, the restaurant started its downfall. Eventually, the business closed down in early 2000s and more fast-food chains started coming in.
Back then, it was a family run business and there was no professional system. Despite that, Pidoks accumulated a following and became a brand name in the city and became one of Davao’s landmark . Many people still looked and inquired about the restaurant despite having closed down.
It was Myka’s mother Vivian who decided to revive the restaurant in 2014, since there was already an established name among the locale. Later, they also revived the DeLumbar Chicken Barbeque. When they revived Pidoks RESTAURANT, the looks and the environment were upgraded to match the feel of modern Filipino restaurants.
Today, Pidoks RESTAURANT continues to serve Kapampangan dishes the way it was done from the time of their grandparents up until today. While some dishes are tweaked to suit the Dabawenyo taste, Pidoks ensures that their Kapampangan standards are maintained.
How to franchise Pidoks:
Franchise Package
1. Stand Alone Format
- Php6.6 Million – Average Total Investment (Including Franchise Fee)
2. Mall Format
- Php4.9 Million – Average Total Investment (Including Franchise Fee)
Franchise Fee: Php700,000.00 (7 years)
Franchise Fee covers the following:
- Use of licensed name, trademark, and logo
- Site evaluation and construction assistance
- Pre-opening and start-up assistance
- Franchise operations manuals and systems
- Training on operations, management, customer service, product knowledge and marketing
- Grand opening assistance
- National and local store marketing guidance
- Continuing business guidance and support
- Access to new products, services, and promos
Required Space: 400-650 square meter
Royalty Fee: 5% of gross sales
Systemwide and Advertising Fees: Franchisees are required to spend 1% of gross sales monthly for local advertising and promotion. Franchisees also give a systemwide contribution of 2% of gross sales to a corporate advertising and development fund to be used for newspaper, billboards, radio and TV advertising, and social media promotions.
Franchise Term: 7 years, renewable twice for an additional term of 7 years each for a total of 21 years.
Contact Details of Pidoks:
Pidoks Ventures Corp.
J. Camus St. Corner Illustre St.,
Poblacion District, Davao City, Philippines
Tel.: (082) 284 6684
Mobile: (0967)227-2371
E-mail: [email protected]
Website: www.pidoksrestaurant.com
Facebook Page (This link will open on a new window)
Basics of Franchising Pidoks Restaurant
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Pidoks Restaurant, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Pidoks Restaurant is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Pidoks Restaurant offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Pidoks Restaurant is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Pidoks Restaurant due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Pidoks Restaurant, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Pidoks Restaurant also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Pidoks Restaurant
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Pidoks Restaurant franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Pidoks Restaurant.
4 Check if Pidoks Restaurant franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Pidoks Restaurant franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Pidoks Restaurant franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Pidoks Restaurant franchisee.