At the height of Covid-19, owner and founder Daniel Mejia was struggling to keep his bakery business afloat. The uncertain times inspired him to build a homegrown brand of pizza and pasta. He felt that Cagayan de Oro deserved to enjoy quality pizza in a safe, alfresco environment. Demetrio’s Pizza and Pasta was baked in this pandemic oven of October 2020.
In the hopes of keeping the lights on long enough for people to get to know Demetrio’s Pizza and Pasta, Daniel started with a small pop-up store using only refurbished equipment. The New York style, thin-crust pizza quickly gained a strong following. Adopting to the ever-changing restrictions of the pandemic, Demetrio’s Pizza and Pasta kitchen ensures they could cater to customers’ need – whether dine-in, curbside pick-up, or delivery. In less than two years, Demetrio’s Pizza and Pasta opened 4 branches in Cagayan de Oro City and established an in-house delivery system.
Demetrio’s Pizza and Pasta dream is to served #demgood pizza to other cities in the Philippines and become a brand that Filipinos all over the world can be proud of.
How to franchise Demetrio’s Pizza and Pasta:
1. UNIT FRANCHISE
- The right to operate one Franchised Outlet
Initial Fee: Php600,000.00
Inclusions:
- Use of Trademark
- Site Approval
- Training for Franchisee and Staff
- Procurement Program
- Opening Assistance
- Operations Manual on Loan
- Research and Development
Bond: Php50,000.00 (for Commissary Items)
Initial Term: 4 years
Renewal Term: 4 years
Renewal Fee: 50%
Royalty Fee: 6%
Capital Requirement: Php2.6 Million
Required Space: 100 sqm.
Advertising:
- Php50,000.00 Grand Opening Marketing
- 2% Local Store Marketing
- 2% National Advertising
2. AREA FRANCHISE
- Exclusive to a City or Province with a minimum of three outlets to be opened within two years of signing the Area Franchise Agreement
Initial Fee: Php1.5 Million
Inclusions:
- Use of Trademark
- Site Approval
- Training for Franchisee and Staff
- Procurement Program
- Opening Assistance
- Operations Manual on Loan
- Research and Development
- Rights to Three (3) Outlets
Initial Term: 6 years
Renewal Term: 6 years
Renewal Fee: 50%
Royalty Fee: 6%
Advertising:
- Php50,000.00 Grand Opening Marketing
- 2% Local Store Marketing
- 2% National Advertising
3. TERRITORY DEVELOPER
- Receives a certain region to operate and broker DEMETRIOS as Franchise to third parties. Territory Developer has to open an outlet with commissary and is allowed then to broker Franchises within the territory or open additional 5 outlets. Territory Developer has to commit to a total of 6 outlets during the contract period.
Initial Fee: Php2.4 Million
Inclusions:
- Use of Trademark
- Site Approval
- Training for Franchisee and Staff
- Procurement Program
- Opening Assistance
- Operations Manual on Loan
- Research and Development
- Rights to Six (6) Outlets
Initial Term: 8 years
Royalty Fee: 6%
Steps to own a Demetrio’s Pizza and Pasta Franchise
1. Fill-up the Confidential Questionnaire. Together with your Letter of Intent, send them to:
DEMETRIO’S
[email protected]
[email protected]
2. We will review your application.
3. You will be invited to discuss the Franchise Details.
4. We will present you with the Franchise Disclosure Information.
5. Your proposed location will be visited and thoroughly checked.
6. The Franchise Agreement can now be executed.
7. Outlet set-up and Staff training will commence.
8. We will provide pre-opening assistance.
9. Congratulations on your Grand Opening!!
Contact Details of Demetrio’s Pizza and Pasta:
Mobile: (0917)309-0557 / (0917)671-6216
Email: [email protected] / [email protected]
or [email protected]
Website: www.demetrios.ph
Facebook Page (This link will open on a new window)
or
RK FRANCHISE CONSULTANCY, INC.
G/F Minnesota Mansion, 267 Ermin Garcia St.,
Cubao, Quezon City, Philippines
Tel Nos.: (02) 8912-2946 / 8912-2973
Mobile Nos.: (Globe) 0917.874.3620 / (Sun) 0933.864.2552
Email: [email protected]
Basics of Franchising DEMETRIO’S Pizza and Pasta
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from DEMETRIO’S Pizza and Pasta, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising DEMETRIO’S Pizza and Pasta is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising DEMETRIO’S Pizza and Pasta offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
DEMETRIO’S Pizza and Pasta is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like DEMETRIO’S Pizza and Pasta due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by DEMETRIO’S Pizza and Pasta, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of DEMETRIO’S Pizza and Pasta also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising DEMETRIO’S Pizza and Pasta
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with DEMETRIO’S Pizza and Pasta franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising DEMETRIO’S Pizza and Pasta.
4 Check if DEMETRIO’S Pizza and Pasta franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful DEMETRIO’S Pizza and Pasta franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful DEMETRIO’S Pizza and Pasta franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful DEMETRIO’S Pizza and Pasta franchisee.