MAXI Mango is a spin on the Filipino classic Mango Float made with the mangoiest soft served ice cream and topped with the sweetest fresh mangoes! Their main products are the mango float and mango flavored soft serve ice cream. MAXI Mango was conceptualized in 2017 by Michelle Arceo-Velasquez along with her husband Ivan.
Their business started from a humble beginning as a franchised soft-serve ice cream in a stall at The Food Truck Festival, a popular giant outdoor food bazaar in Davao. It was a huge success.
Since then, the couple tried bringing their soft serve franchise in bazaars, hauling all the ingredients—nuts, chocolates, fruits—every time they had to do pop-up stores. Realizing how troublesome the whole process can get, they thought of creating a simplified version of the product, focusing on just one core ingredient: mangoes. Thus, the birth of Maxi Mango.
MAXI Mango was first introduced in Felcris Centrale in December 2017.
In August 2018, the couple started taking the brand to bazaars in Metro Manila and has so far introduced it to mall goers in Glorietta in Makati, SM Mall of Asia in Pasay, EDSA Shangri-La in Mandaluyong, and Robinsons Galleria and TriNoma in Quezon City.
As of November, MAXI Mango already has eight operating standalone branches nationwide: Gaisano Mall of Tagum (Davao), Gaisano Mall of Davao, SM Mall of Asia, Robinsons Galleria, SM Cagayan de Oro, SM Bacoor (Cavite), UP Town Center and Gateway Mall (Quezon City).
MAXI Mango are now planning to expand their business by opening more branches in Metro Manila through company and franchising opportunities.
Mission:
To create a product appealing in aesthetic and taste to the A and B markets but affordable to the C and D market.
Vision:
To remove the stigma placed on Philippine society that the lower the cost of a product is, the lesser of value it is.
How to franchise MAXI Mango:
Easy Franchising Steps
1. Get all of the listed required documents below ready. And proceed to fill up the application form!
- Financial Statement / Income Tax Return for 3 years
- Bank statement for the last 3 months
- 2 valid government ID’s
- Personal Data Sheet
- Police/ Barangay/ NBI Clearance
2. After evaluation of your application, we will set an appointment for your interview. You would be required to submit a notarized Disclosure of other related interest and other documents of the interview date.
3. After a positive evaluation, a franchise grant shall then be awarded under your name. The franchise grant would be utilized to secure your lease contract, permits and other documents. You will be required to settle your franchise fee within 20 days and make the necessary payment in relation to the construction list and ocular inspection. Please email a copy of the deposit slip to [email protected]
4. The franchise agreement shall then be forwarded to you and a date for signing shall be determined.
5. The proposed site will then be inspected and the proposed design thereto shall be approved by the lessor. After approval and presentation of the lease contract, fabrication and construction of the kiosk/in line shop shall commence.
6. Franchisee and Staff Training shall commence within 15 days upon full payment of the franchise fee.
7. A delivery schedule shall be put in place for the delivery of all equipment and initial inventory.
8. You would be advised as to the target opening date. Any delays and reasons thereto shall also be communicated to you.
Please fill up FRANCHISE APPLICATION FORM
We will review each entry and get back to you with an answer as soon as possible!
Contact Details of MAXI Mango:
E-mail: [email protected]
Visit Website (This link will open on a new window)
Source: entrepreneur.com.ph
Basics of Franchising MAXI Mango
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from MAXI Mango, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising MAXI Mango is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising MAXI Mango offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
MAXI Mango is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like MAXI Mango due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by MAXI Mango, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of MAXI Mango also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising MAXI Mango
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with MAXI Mango franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising MAXI Mango.
4 Check if MAXI Mango franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful MAXI Mango franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful MAXI Mango franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful MAXI Mango franchisee.