Happy Cup

HAPPY CUP was established on May 2017 in Taytay, Rizal. As Khrizia Sta. Ana proposed the business idea to the Gonzagas. The Gonzagas eagerly approved the proposal as they thought it wasn’t just serving beverage but being able to share a small portion of optimism to the public. It also serves hope to aspiring entrepreneurs to happily venture on their dreams through businesses with the same goal of just making their customers happy.

With their first branch located in their hometown Taytay Rizal, HAPPY CUP has expanded to 32 branches and is believing for more in the coming years. They all believe that by grace, happiness can be served in a cup. Thus the name, HAPPY CUP. A simple goal of the company believes in that through this business, we can make an impact and be a channel of blessing to others.

Mission:

• To happily serve the best take-out beverage in the Philippines.
• To inspire moments of happiness and optimism through our drinks.

Vision:

• Provide rewarding business opportunities for customers, suppliers and distributors.
• To create value and make a difference to Filipino Entrepreneurs.
• For Happy Cup Phil to be the flagship of Milk Tea and Frappe Beverage in the Philippines.

How to franchise HAPPY CUP:

FRANCHISE FEE:

• Cart – Php150,000.00
• Kiosk without Roofing – Php200,000.00
• Kiosk with Dine-in – Php200,000.00
• Pop-up Kiosk  –  Php250,000.00

HAPPY CUP Franchise Inclusions:

• Use of Trademarks
• Training for Franchisee and Staff
• Procurement Program
• Opening Assistance
• Operations Manual on Loan
• Research and Development
• Site Approval

INITIAL TERMS

• Cart – 3 years
• Outlet & Kiosk – 3 years
• Area Franchise – 4 years

FRANCHISE PACKAGE

• Cart – Php600,000.00
• Kiosk without Roofing – Php800,000.00
• Kiosk with Dine-in – Php900,000.00
• Pop-up Kiosk  –  Php800,000.00

Contact Details of HAPPY CUP:

141 Mother Ignacia St.
Quezon City, Philippines
Landline: 7293-1128 / 7257-9021
Mobile No.: (0917)724-2779
E-mail: [email protected]
Website: www.happycup.ph
Facebook Page (This link will open on new window)

Basics of Franchising Happy Cup

Franchising benefits

Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Happy Cup, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Happy Cup is beneficial for the inverstors:

High success rate due to its business model rather than starting from scratch.

Franchising Happy Cup offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.

Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.

Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.

Happy Cup is a recognized brand or trademark that can bring you success.

Success is achievable for franchising recognized brands like Happy Cup due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Happy Cup, reducing the risks associated with independent entrepreneurship.

Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.

Availing financing from various sectors is highly likely due to a good brand reputation.

Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.

Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Happy Cup also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.

Formula for success that a franchisor may provide.

Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.

5 things to consider when franchising Happy Cup

1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2 Be certain that you can work harmoniously with Happy Cup franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Happy Cup.

4 Check if Happy Cup franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5 Best location is one key aspect to have a successful Happy Cup franchise. Study the environment and see if your business suits the surroundings.

Successful frachising 101

Becoming a successful Happy Cup franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:

Research

Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.

Understand the Franchise Agreement

Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.

Financial Planning

Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.

Training and Support

Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.

Location Selection

If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.

Follow the System

One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.

Provide Excellent Customer Service

Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.

Marketing and Promotion

Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.

Manage Finances Wisely

Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.

Adapt and Innovate

Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.

Network with Other Franchisees

Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.

Stay Committed

Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.

By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Happy Cup franchisee.