The Lemon Co. is a juice cart concept that showcases the art of mechanically pressing the lemon fruit efficiently extracting fresh lemon juice using a commercial grade citrus press. It was established last July 2016 by the company named TERRAGANICS, Inc., a company that provides a healthy and fresh alternative for food and beverage in order to promote overall well being to the communities they serve.
Terraganics, Inc. started its business selling cold-pressed juices that they branded as POMONA. These cold-pressed juices were a mix of 5-6 different varieties of fruits and vegetables. These were distributed to different gyms in the city and at a major supermarket on consignment. Lemon was always an ingredient in the different recipes due to the health benefits of lemon and at the same time it helped prolong the shelf life of the juices without adding any artificial or chemical preservatives. At a health food bazaar, the owners to decided sell lemonade in addition to their main product line. The outcome was surprising because the lemonade sold quicker than their main product. The owners realized that lemonade had more impact on the market due to the following reasons:
- It was considerably cheaper than the cold-pressed juices allowing more people to try it.
- It was more appealing to all ages including the youngsters since it was tastier and more refreshing compared to the cold-pressed juice.
- It was faster to make with less ingredients needed.
After much thought and evaluation, the owners decided to develop more varieties of freshly-pressed lemonade and make it available in the market. The first lemonade stand was located at one of the major supermarkets in Cebu City. The response was overwhelming.
They started with selling just the old-fashioned lemonade with simple syrup made from refined sugar and a few other varieties where they added Torani syrup. Due to popular demand, they then added Honey as a substitute sweetener and Brown Sugar as an alternative. People have also been requesting for fresh fruit varieties so the owners decided to discontinue using Torani syrups and started creating their own syrups made from real fruits, vegetables and herbs. Presently, they offer 11 different varieties of lemonade. Hot Lemonade is also now made available at most outlets.
Since then, The Lemon Co. has established numerous outlets and winning prestigious awards. Now, we are ready to bring delicious and refreshing drinks to the rest of the nation through franchising.
Mission:
The company’s mission is to provide a uniquely satisfying, refreshing and reasonably-priced healthy choice of beverage through our consistent, excellent customer service, delivering quality products at all times. The company also aims to help improve the lives of its employees and their families by giving them fair and just compensation and the benefits they rightfully deserve.
Vision:
The company’s vision is to continue growing its market and expanding its product lines by continuously innovating and introducing new varieties that will be made available in the market. The company aims to penetrate the international market and be a globally known brand in the coming years.
How to franchise The Lemon Co.:
Franchise Fee and Packages
CART FRANCHISE
Administration Fee: Php50,000.00
Franchise Fee: Php150,000.00
- Initial Term: 4 years
- Total Capital Requirement: Php600,000.00
- Continuation Fee: Php5,000.00 / month
- Grand Opening Marketing: Php5,000.00 per outlet
- Required Space: 4 square meter
AREA FRANCHISE
Administration Fee: Php125,000.00
Franchise Fee: Php375,000.00
- Initial Term: 6 years
- Total Capital Requirement: Php1 Million
- Continuation Fee: Php3,000.00 / month
- Grand Opening Marketing: Php5,000.00 per outlet
Franchise inclusive of:
- Use of Trademark
- Site Approval
- Training for Franchisee and Staff
- Procurement Program
- Opening Assistance
- Operations Manual on loan
- Research and Development
Steps to own The Lemon Co. Franchise:
1. Fill-out the Confidential Questionnaire. Together with your Letter of Intent, send them to:
Contact Number:
0968-866-6752 / 0932-263-9760 / 0942-522-8610
Email Address:
[email protected]
Address:
636 L. Jayme St., Maguikay, Mandaue City 6014
2. We will review your application.
3. You will be invited to discuss franchise details.
4. We will present you with the Franchise Disclosure Information.
5. Your proposed location will be visited and thoroughly checked.
6. The Franchise Agreement can now be executed.
7. Outlet set-up and staff training will commence.
8. We will provide pre-opening and marketing assistance.
9. Your Grand Opening! Congratulations!
Contact Details of The Lemon Co.:
636 L. Jayme St., Maguikay,
Mandaue City, Cebu, Philippines
Landline: (032) 326-0462
Mobile: (0968)866-6752 / (0932)263-9760 / (0942)522-8610
Email: [email protected]
Website: www.thelemonco.com
Facebook Page (This link will open on a new window)
Basics of Franchising The Lemon Co.
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from The Lemon Co., reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising The Lemon Co. is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising The Lemon Co. offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
The Lemon Co. is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like The Lemon Co. due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by The Lemon Co., reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of The Lemon Co. also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising The Lemon Co.
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with The Lemon Co. franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising The Lemon Co..
4 Check if The Lemon Co. franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful The Lemon Co. franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful The Lemon Co. franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful The Lemon Co. franchisee.