Sweetmates is a cafe and restaurant concept based in the Summer Capital of the Philippines, Baguio City. Sweetmates is one of the leading shops in town. A perfect place for people craving to have good coffee and cakes plus enormous fun and memories with your friends and love ones.. Also for chilling out or having a meeting…
It was 1986 when the first cake was made by Sweetmates, Melanie Sena’s (formerly Melanie Gabriel) debut cake, which with the help of her friends gave rise to her interest on making beautiful cakes. Later on, friends and relatives asked her to make their cakes for their weddings, birthdays and other special gatherings. Having no advertisements but through word of mouth, her parents and later her husband surrendered to her talents and encouraged her to go on with her passion- making glamorous cakes and giving joy to her customers.
This gave rise to the idea of organizing the business informally year 1999. In line with celebrations, they added PARTY MAKERS for all the celebrants’ need that it almost became a one-stop shop in their own home.
Year 2000, when due to some factors like, spouse’s work and managing an Inn, they migrated to Baguio. Being true to her passion, she would make small desserts in cups and walk through session road trying to sell the cups. With that start she was able to deal with restaurant to get a few every time. Being known in Manila, some patrons would still call her to Manila to make cakes for their events.
In 2002, when they had the idea of catering to the main market of Baguio, transients and students, that we made cakes in small packaging. Later did we know that because of its tasteful yet affordable price, we were able to capture not only the target market but beyond. Now, we are catering to some of well-known restaurants and hotels in Baguio.
Sweetmates slowly began to be known not only in Baguio but also again in Manila. Due to the request of different people who patronized, we have established a plant location in Caloocan City to cater to the entire old customer and to offer new product line not only to those who patronize but also to new ones. Sweetmates became a supplier of 7eleven with their CHOCOLATE MOUSSE, BLUEBERRY CHEESECAKE and MANGO CUP. Some other restaurants were BIGG TOPPS and SEATTLE’S BEST COFFEE. We were also able to cater to big schools (e.g. Ateneo, Notre Dame , Mirriam College) and office canteens. We were also being requested by celebrities to make their birthday cakes on certain network celebration and concert (celebrity names can not be published nor mentioned).
Presently, we are supplying cakes to some hotels and establishments. We now also have Sweetmates at the Upper Basement of SM City Baguio with edible pictures on cake. Edible pictures can also be placed on made-to-order Wedding Cakes, Debut Cakes, Baptismal, Bar Mitzvah, Anniversaries and many more.
Sweetmates is making life sweeter that is why lot of their customers fell in love with their pastries and drink. And as they make life sweeter they are also looking for franchisees who would want to have their own cafe-restaurant.
For franchising inquiries, contact:
SWEETMATES
53 Legarda Road,
Baguio City, Philippines
Mobile: (0956)088-3396 / (0910)481-6161
Email: [email protected]
Facebook Page: www.facebook.com/SweetmatesCakesBaguio
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Basics of Franchising Sweetmates Cakes
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Sweetmates Cakes, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Sweetmates Cakes is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Sweetmates Cakes offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Sweetmates Cakes is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Sweetmates Cakes due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Sweetmates Cakes, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Sweetmates Cakes also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Sweetmates Cakes
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Sweetmates Cakes franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Sweetmates Cakes.
4 Check if Sweetmates Cakes franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Sweetmates Cakes franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Sweetmates Cakes franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Sweetmates Cakes franchisee.