Giordano Philippines

Giordano Philippines under TFB Inc. is one of the country’s longest-standing retail company with a business that involves importation, retailing and distribution of the popular Hong Kong brand Giordano, a casual apparel line catering to men, women and children. Immediately after its introduction into the local scene in the 1989, Giordano was able to conquer the market for casual wear. Backed-up with the prestige of an international brand and a competitive price point, the brand now has over 50 outlets across the Philippines.

Giordano as an international brand has gone through several reinventions during the previous years but what always was still is… great quality and service. With a very reliable past and a strong vision of the future, Giordano locally and globally now transcends from basic casual wear provider to THE go-to-store for quality and stylish casual coordinates.

Giordano’s philosophy of “ World Without Strangers” transcends its origins and develops enduring trust and strong relationships with consumers across all borders and cultures.

The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture.

Our products incorporate the latest innovations in fabric technology, ensuring superior quality and great value. Giordano is a brand for everyone, everywhere.

Own a Giordano Store

• Be one of the franchisee of the Giordano brand.
• This business opportunity is open to individuals with entrepreneurial skills, creativity, and love for fashion.

To learn more about franchising the Giordano Brand please contact our Franchising Manager.

Contact Details of Giordano:

Head Office
170 F. Blumentritt St. Corner Gen. San Luis St.,
Brgy. Tibagan, San Juan City, Philippines
Contact Person: Erik Catabas, Franchising Manager
Phone: (02) 470-7155 loc. 306
Mobile: (0917)715-1250
Email: [email protected], [email protected]
Website: www.giordano.com/PH
Facebook Page (This link will open on a new window)

Basics of Franchising Giordano Philippines

Franchising benefits

Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Giordano Philippines, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Giordano Philippines is beneficial for the inverstors:

High success rate due to its business model rather than starting from scratch.

Franchising Giordano Philippines offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.

Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.

Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.

Giordano Philippines is a recognized brand or trademark that can bring you success.

Success is achievable for franchising recognized brands like Giordano Philippines due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Giordano Philippines, reducing the risks associated with independent entrepreneurship.

Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.

Availing financing from various sectors is highly likely due to a good brand reputation.

Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.

Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Giordano Philippines also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.

Formula for success that a franchisor may provide.

Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.

5 things to consider when franchising Giordano Philippines

1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2 Be certain that you can work harmoniously with Giordano Philippines franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Giordano Philippines.

4 Check if Giordano Philippines franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5 Best location is one key aspect to have a successful Giordano Philippines franchise. Study the environment and see if your business suits the surroundings.

Successful frachising 101

Becoming a successful Giordano Philippines franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:

Research

Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.

Understand the Franchise Agreement

Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.

Financial Planning

Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.

Training and Support

Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.

Location Selection

If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.

Follow the System

One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.

Provide Excellent Customer Service

Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.

Marketing and Promotion

Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.

Manage Finances Wisely

Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.

Adapt and Innovate

Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.

Network with Other Franchisees

Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.

Stay Committed

Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.

By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Giordano Philippines franchisee.