CHICKEN DELI, a restaurant started in 1983 that serves best-tasting flame grilled chicken or more popularly known as chicken inasal. CHICKEN DELI is a short for “chicken delicious”. The idea came about when Chicken Deli’s founder, Mamang, felt the need and the desire to feed people with the dish they so loved: Inasal.
It was obvious that Mamang took great care and put a lot of effort into serving up only the best quality Chicken Inasal, selecting only the choicest cuts and freshest ingredients to put the dish together. With that careful attention to food preparation and her super special secret recipe that makes her Chicken Inasal so different from the others, it was only a matter of time before business boomed for Mamang. And boom it did.
Before long, Mamang’s humble restaurant was overflowing with Bacolod natives, Manilenyos, and even foreign tourists who came to have a taste of the local fare. Even the most discerning foodies had something to rave about when they tasted Mamang’s savory, smoky, perfectly grilled chicken. Of course, the efficient service and affordable prices also helped in catapulting Chicken Deli to fame. In only a few years, Chicken Deli became a Bacolod institution, a household name, strong enough to withstand even the most catastrophic circumstances.
After taking Bacolod by storm, Chicken Deli has its sights set on conquering the Manila crowd. The speedy service and low prices, not to mention Chicken Deli’s delectable food, will surely run well with the city dwellers.
Chicken Deli is perfect for the budget conscious because for less than a hundred pesos, one gets a complete lunch or dinner meal and for less than fifty pesos, one can get a merienda that’s filling for the tummy and light on the pocket.
The restaurant opened branches in Metro Manila at the SM City North Edsa Annex, Tutuban Center Mall, SM Santa Rosa and is now open for franchisers to continue Chicken Deli’s time-honored tradition of serving delicious, high quality Chicken Inasal that’s been cooked with as much love and care as Mamang used to cook it in the old days.
Chicken Deli also serves other parts of the chicken that are flame grilled to perfection namely atay (liver), baticlon (gizzard), liog (neck), isol (butt) and pakpak (wings). All Deliciouse Meals are served with Kanin All You Can! garlic rice, soup and special sinamak or “sawsawan.”
Fit for the Pinoy taste and just like home cooked and prepared meals, Chicken Deli has other famous food offerings not available in other inasal food chains like the famous batchoy, sizziling squid, kare-kare with Mamang’s special bagoong and their very own take on the classic halo-halo, called HALO-DELI.
The Chicken Deli story is a symbol of hope that with hard work, good intentions and divine intervention, dreams do come true. The steady growth of Chicken Deli was credited by Mamang to Our Almighty God with special intercession from Our Lady of Lourdes and Pit Senyor Sto. Nino.
How to franchise Chicken Deli:
Franchise Fee: Call
Signing to Open Process:
- Store Construction
- Training
- Store Opening Team
- Local Marketing Plan/Kit
- Grand Opening
Number of Employees Needed:
- 15 on Schedule
STEPS ON BECOMING FRANCHISEE
- The Application – If after reading our franchising page you are interested in becoming a Chicken Deli owner, complete the franchise application.
- Come Meet Us! – Meet with us at Chicken Deli Restaurant to understand the workings of the restaurant and it’s operations and see what skills are needed to succeed.
- Market Study – We will guide you in analyzing your target site.
- The Franchise Agreement – After carrying out “appropriate diligence” which includes creating your business plan, and finding potential available sites in your area, corporate headquarters will approve your application and arrange to sign your franchise agreement.
- Real Estate Acceptance – While all financial decision are strictly yours, we will provide support to help determine the most effective approach to your market. Our team will review your location to confirm that it meets our standards. After acceptance of the location the restaurant build out process may begin.
Contact Details of Chicken Deli:
CHICKEN DELI FOOD CORPORATION
Insular Annex Bldg. General Luna cor. Dona Carmen,
Brgy. Poblacion, Makati City, Philippines
Telephone Number: (02) 903-0108
Mobile Number: (0998)582-6380
Email Address: [email protected]
Website: www.chickendeli.com.ph
Facebook Page (This link will open on a new window)
Basics of Franchising Chicken Deli
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Chicken Deli, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Chicken Deli is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Chicken Deli offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Chicken Deli is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Chicken Deli due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Chicken Deli, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Chicken Deli also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Chicken Deli
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Chicken Deli franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Chicken Deli.
4 Check if Chicken Deli franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Chicken Deli franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Chicken Deli franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Chicken Deli franchisee.