Rufo’s Famous Tapa was first started in 1984 as a small eatery situated in Kalayaan Avenue, Makati City. A group of friends started a food venture as a means to supplement their income from the accounting firm that employed them. In “honor” of, but unbeknownst to their boss in the company, they named the restaurant after him and thus, “Rufo’s” was born.
Rufo’s quickly gained a following for serving delicious, affordable and freshly-cooked Filipino food 24 hours a day, 7 days a week (24/7). Customers came at all hours of the day, with office employees from nearby companies and foreign students and teachers from the International School dropping in for breakfast, lunch, dinner and ice cold beer. After dinner until early morning, the clientele consisted of band members, disco-goers and over-timers looking for a quick, affordable after midnight meal.
While Rufo’s served an array of delectable comfort food such as the Liempo, Boneless Bangus and Pork Chops, its best-seller was the legendary Beef Tapa. And although the “Tapsilog”; or tapa(fried beef strips), sinangag (garlic rice) and itlog (egg) was a staple meal in the 1980’s it was really the way in which Rufo’s served its tapa that was so innovative and unconventional.
Rather than the typical dry, hard and chewy tapsilog that was common among its competitors, Rufo’s famous tapa was soft, juicy and served with a rich, sweet sauce. Rufo’s dared to break the “rules” and was amply rewarded as the “Famous Tapa” became a hit among customers with the catchy company tag-line, “Sauce Pa Lang, Ulam Na!”
The 80’s and 90’s saw the humble eatery continue to serve its loyal customers until 2003 when the owners decided to sell the company to its current President and owner Paul Izon Reyes. Mr. Reyes, once himself a customer of Rufo’s as a former student of the nearby International School Manila, founded Rufo’s Famous Franchise Corporation (RUFOCORP) with the ultimate goal of expanding Rufo’s through franchising.
Today, RUFOCORP operates a chain of restaurants throughout Metro Manila, all with 24/7 delivery, dine-in and take-out operations. The company has since diversified its menu but the top-seller continues to be the saucy Rufo’s Famous Tapa with the same original recipe loved by customers since 1984.
How to franchise Rufo’s Famous Tapa:
Total Investment: Php4 Million – Php6.6 Million
Rufo’s Famous Tapa Franchise Inclusive of:
- Right to use the Rufo’s name, trademarks and systems
- Site selection approval
- Rufo’s Classroom and Hands-on Training
- Pre-opening and opening assistance
- Confidential Rufo’s Operations Manual
- Ongoing support, business consulting and field visits
- Marketing and Advertising support
- Right to use Rufo’s proprietary products and suppliers at wholesale prices
- Access to Rufo’s accredited suppliers and contractors at discounted rates
Franchise Term: Five (5) years, renewable
Monthly Royalty: 3% of gross sales
Monthly Marketing Fees: 2% of gross sales (system-wide) and 1% of gross sales (local store marketing)
Space Requirement: 60-150 sqm. for a stand-alone store with air conditioned and Al-fresco sections.
Contact Details of Rufo’s Famous Tapa:
Rufo’s Famous Franchise Corporation
2/F RufoCorp Building
300-B Malapantao St., Barangka Itaas
Mandaluyong City, Philippines
Phone: (02) 8477-6652 / 8532-6335 / 8533-1446 / 8532-3392
Email: [email protected] / [email protected]
Website: www.rufos.com.ph
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Basics of Franchising Rufo’s Famous Tapa
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Rufo’s Famous Tapa, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Rufo’s Famous Tapa is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Rufo’s Famous Tapa offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Rufo’s Famous Tapa is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Rufo’s Famous Tapa due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Rufo’s Famous Tapa, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Rufo’s Famous Tapa also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Rufo’s Famous Tapa
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Rufo’s Famous Tapa franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Rufo’s Famous Tapa.
4 Check if Rufo’s Famous Tapa franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Rufo’s Famous Tapa franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Rufo’s Famous Tapa franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Rufo’s Famous Tapa franchisee.