Eastern Petroleum, one of the fastest growing companies in the Philippines since its foundation in December 10, 1996. The company has since played an important role in the country’s growth by providing high quality and affordable petroleum products that not only pass quality standards but are also greener.
Eastern Petroleum operation covers different Provinces in Luzon, Visayas and Mindanao. By end of 2010 they have reached over 35 stations nationwide which is supported by their Depot with a 5 Million liter capacity. They cater to industrial accounts such as distributors, shipping and construction among others.
The company’s mission is to provide world-class and environment friendly energy to fuel the country’s economic growth and to develop growth and entrepreneurial opportunities for the greatest number of Filipinos which is what every Eastern employee strives to achieve on a daily basis. That is why in the last 15 years, they have continuously supplied products that fuel the country’s transportation sector, empower businesses and give opportunities to determined entrepreneurs.
How to franchise Eastern Petroleum:
TYPES OF DEALERSHIPS
1. Company Owned Dealer Operated
- The franchisee is allowed to select which current station, that the company owned available for franchising, he/she wants to manage. This cost less and gives you the advantage on selecting the station that suites your budget.
2. Dealer Owned Dealer Operated
- This is for franchisees who have their own site and are willing to to build a gas station at their expense. It allows them to have a flexible design of the station that also includes other non-fuel as a source of income.
TYPES OF STATION
- Basic Station (1 or 2 Islands and 2 pumps) – Investment starts at Php2 Million
- Regular Station (2 Islands and 3-4 pumps) – Investment starts at Php5 Million
- Large Station (3 Islands and at least 5 pumps) – Investment starts at Php8 Million
FRANCHISING REQUIREMENTS
1. Area Requirements:
- Lot must be at least 400 sq. meters and above
- Frontage must be 25 meters and above
- Site must be in rectangular, square or L-shape
- Must be at least 10 meters away from any creek
- Must not be affected by flood during heavy rains or typhoon
- Streets near the site must not experience heavy traffic throughout the day
2. Document Requirements:
- Transfer certificate of title (TCT) or its equivalent
- Lot Plan
- Vicinity Map
- Locational Clearance
- Zone declaration
- Tax declaration
3. Permits for Construction:
- Environmental Compliance Certificate (ECC)
- Building Permit
- Electrical Permit
- Mechanical Permit
- Sanitary and Plumbing permit
- Occupancy Permit
4. Permit for Station Operation:
- Cedula
- Barangay Clearance
- Fire Safety Inspection Certificate
- Business Permit
- Certificate of Compliance
ADVANTAGES OF FRANCHISING EASTERN PETROLEUM
- Eastern provides top quality products at low cost
- Low franchise fee
- Price flexibility and margin support
- Brand strength and support
- Area rights. EPC will secure a 3 km. radius and no other EPC station will be constructed
- Marketing and technical expertise support
- Training and development of personnel
- Continuous support program for Dealers
Note: All areas must meet requirements.
For lease area – minimum of 15 years
Contact Details of Eastern Petroleum:
EASTERN PETROLEUM CORPORATION
7th Floor Cityland Pasong Tamo Tower, 2210
Don Chino Rocess Avenue, Makati City, Philippines
Trunk Line: (02) 817-8000 / (02) 817-6443
Email: [email protected]
Facebook Page (This link will open on a new window)
Basics of Franchising Eastern Petroleum Gas Station
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Eastern Petroleum Gas Station, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Eastern Petroleum Gas Station is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Eastern Petroleum Gas Station offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Eastern Petroleum Gas Station is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Eastern Petroleum Gas Station due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Eastern Petroleum Gas Station, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Eastern Petroleum Gas Station also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Eastern Petroleum Gas Station
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Eastern Petroleum Gas Station franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Eastern Petroleum Gas Station.
4 Check if Eastern Petroleum Gas Station franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Eastern Petroleum Gas Station franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Eastern Petroleum Gas Station franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Eastern Petroleum Gas Station franchisee.