Ice Cream House

Ice Cream House  was first started in 1991 as a small ice cream store in Sariaya, Quezon province and called it the Ice Buko Center.  It was a brilliant concept of entrepreneur Stan “Jun” Castillo, a veteran of the ice cream business, having being in the industry for more than 20 years.

In 1989, he started by selling ice buko (coconut popsicles),targeting the CDE market.  His ice buko brand, Oro Blanco, created a new level of quality in this once overlooked product category. His branding strategy was a success and soon he was able to wipe out most of his backyard-based rivals and he then launched other brands—Gold Delight,  Primrose, So Cool and John and Candy, among others—and moved on to the ice cream category.

In 2001, he established the first Ice Cream Store at San Joaquin, Pasig City with P300,000 in capital. The Ice Cream Store was similar to the old Ice Buko Center, except that it also sold ice cream and light meals like pizza and pasta.  And by 2007, Castillo had renamed all of his stores as Ice Cream House. Castillo has also developed new ice cream lines and improved product quality. He is particularly proud of his all-coconut milk ice cream line, Fruity Coco, which he claims is the first of its kind in the world.

In 2005, Castillo opened the business for franchising. Currently, some Ice Cream House stores are franchised, while a number remains company-owned. With more than 60 branches, Ice Cream House is set to fulfill Castillo’s vision of ice cream everyday for everyone.

Contact Details of Ice Cream House:

Tel: (02) 8921-4488
Mobile: (0950)394-2580 / (0915)321-5724
Email: [email protected]
Facebook Page (This link will open on a new window)

Basics of Franchising Ice Cream House

Franchising benefits

Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Ice Cream House, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Ice Cream House is beneficial for the inverstors:

High success rate due to its business model rather than starting from scratch.

Franchising Ice Cream House offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.

Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.

Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.

Ice Cream House is a recognized brand or trademark that can bring you success.

Success is achievable for franchising recognized brands like Ice Cream House due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Ice Cream House, reducing the risks associated with independent entrepreneurship.

Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.

Availing financing from various sectors is highly likely due to a good brand reputation.

Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.

Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Ice Cream House also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.

Formula for success that a franchisor may provide.

Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.

5 things to consider when franchising Ice Cream House

1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2 Be certain that you can work harmoniously with Ice Cream House franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Ice Cream House.

4 Check if Ice Cream House franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5 Best location is one key aspect to have a successful Ice Cream House franchise. Study the environment and see if your business suits the surroundings.

Successful frachising 101

Becoming a successful Ice Cream House franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:

Research

Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.

Understand the Franchise Agreement

Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.

Financial Planning

Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.

Training and Support

Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.

Location Selection

If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.

Follow the System

One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.

Provide Excellent Customer Service

Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.

Marketing and Promotion

Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.

Manage Finances Wisely

Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.

Adapt and Innovate

Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.

Network with Other Franchisees

Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.

Stay Committed

Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.

By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Ice Cream House franchisee.