Chic-Boy is a new concept and trademark established in May of 2010 by Pier One Holdings Corporation, the company behind the successful Pier One Bar and Grill restaurant chain in the Philippines.
The name “Chic-Boy” came from the words “Chicken” and “Baboy,” two of the products that are proudly offer to the Filipino market. And at almost every occasion, chicken and pork are on the menu.
Chic-boy’s pride is its Cebu Lechon Manok and Cebu Lechon Liempo are marinated and stuffed with herb and spices and charcoal broiled to juicy and tasty perfection. It’s soooo flavorful, no sauce is needed to amplify the taste! But for those who love dipping their food in sauces, their lechon manok and lechon liempo is best paired with their lechon sauce or special vinegar sauce.
Other items you’ll find in their menu are comfort foods that Filipinos enjoy. They have Chicken Inasal of Bacolod, Inihaw na Liempo, Barbecue, a variety of Sisig (Lechon Sisig, Chicken Sisig, Bangus Sisig and Tuna Sisig), Soups (Sinigang, Tinola and Batchoy), Vegetables (Ginisang Kangkong, Inihaw na Talong, Ensaladang Mangga, Gising Gising), staple Filipino meriendas like Lumpiang Sariwa, Dinuguan at Puto, Pancit Canton and Palabok and Desserts such as Turones Con Leche, Leche Flan, Saba in Syrup and Ice Cream.
Their food are not only delicious and savory, they are easy on the pocket too! You can enjoy meals with huge portions of chicken or pork and Rice All You Can. Chic-Boy is the perfect to place to have an affordable yet delicious and fulfilling meal with your family, colleagues and barkadas. Bring home Chic-boy and share with your loved ones. It’s the perfect dish to complete your family reunions, barkada gatherings and even your company meetings and outings.
In just 1 year and 8 months since Chic-Boy opened their first franchised store in Molito Alabang, they have grown into a total of one hundred fifteen (115) dine- in stores, one hundred eleven (111) units of which are franchised. Thirty (30) more franchised stores are under construction.
How to franchise Chic-Boy:
Franchise Fee: Php950,000.00 (Exclusive of 12% VAT)
Chic-Boy Franchise Inclusion:
- Use of Trade Name & Proprietary marks
- Use of Chic-Boy business model
- Initial site assessment
- Site design and construction assistance
- Use of Chic-Boy management manual
- Training for the franchisee, managers/ supervisors, and initial branch employees
- Procurement program
- Information Technology Support
- Marketing assistance
- Pre-opening assistance (dry run)
- Grand opening assistance
- Provide an opening team for the franchisee’s first month of operations
- Post opening assistance
- Continuing research and development of Chic-Boy Dine-In Store’s product line
- Field call for on-site assistance as requested
- Training programs throughout the year
Total Investment: at least Php5.0 Million, depending on the size and condition of store
Projected ROI: 2 to 2.5 years
Term of Franchise: 7 years
Royalty Fee: 5% of Gross sales
Marketing/Advertising: 2% of Gross sales
Contact Details of Chic-Boy:
Main Office
1402 Centerpoint Building
Julia Vargas Avenue corner Garnet Road,
Ortigas Business Center, Pasig City, Philippines
Telephone No.: (632) 8658-4564 / (632) 8631-1215
Facsimile No.: (632) 8809-3374
Email: [email protected]
Facebook Page (This link will open on a new window)
Basics of Franchising Chic-Boy
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Chic-Boy, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Chic-Boy is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Chic-Boy offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Chic-Boy is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Chic-Boy due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Chic-Boy, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Chic-Boy also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Chic-Boy
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Chic-Boy franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Chic-Boy.
4 Check if Chic-Boy franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Chic-Boy franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Chic-Boy franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Chic-Boy franchisee.