Ineng’s Special BBQ was founded and owned by young couple Richard and Michelle Santiago. Ineng’s Special BBQ as it is popularly known now for its quality food and excellent service – was born not only from the perfect partnership of its founders but also from some fortuitous encounters with people and a tedious process of trial and error that grilled the business to become the fast-growing enterprise it is now. Ineng’s Special BBQ, as its name suggests, offers a variety of barbecued products that have always been a part of traditional Filipino favorites. Menu selection includes meat appropriately marinated and grilled to deliciousness with an aroma which never fails to entice its customers.
Richard and Michelle’s biggest break came when they got an invitation to put up a stall in Ayala’s Market! Market! bazaar in Fort Bonifacio in late 2003. A group of employees from Ayala who were regular buyers of their barbecue at their tiangge stall invited them to secure a stall in Market! Market! which was still undergoing construction at the time and was just about to open with a bazaar. By September 2004, Richard and Michelle opened Ineng’s Special BBQ in Market! Market! and started to attract the very discerning taste of the high-end market.
The initial Ineng’s Special BBQ stall in Market! Market! was just the beginning of what was to become a growing chain of branches in other Ayala establishments all over Metro Manila and even as far as Laguna. Following the success of their various Ineng’s Special BBQ branches, Richard and Michelle put up their office in Quezon City in 2006.
On its 10th year and with ten successful branches, Ineng’s Special BBQ Foods, Inc. has now opened its doors for franchising. They are now looking for dedicated partners to bring their great tasting barbeque throughout Metro-Manila and its nearby provinces.
How to franchise Ineng’s Special BBQ:
Franchise Investment Package: Php3 Million to Php4.5 Million (depending on the size of the store)
Ineng’s Special BBQ Franchise Package Inclusion:
- Franchise Fee
- Site Evaluation and Assessment
- Leasehold Improvements
- Kitchen Equipment and Furniture
- Franchise Operations Manual
- Initial Stocks
- Staff Training
- Pre-Opening Support Services
Royalty Fee: 5% of Gross Sales
National Marketing Fund: 2% of Gross Sales
Payback Period: 2 to 3 years
Store Size Requirement: 100-120 sq. m
Contact Details of Ineng’s Special BBQ:
Ineng’s Special BBQ Corporate Office
#10 21st Avenue Brgy. Tagumapay,
Quezon City, Philippnes
Tel: (02) 8709-0026 to 28 local 108
Fax: (02) 8709-0026 to 28 local 112
Mobile: (0922)887-6840
Email: [email protected] / [email protected]
Website: www.inengs.com
Facebook Page (This link will open on a new window)
Basics of Franchising Ineng’s Special BBQ
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Ineng’s Special BBQ, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Ineng’s Special BBQ is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Ineng’s Special BBQ offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Ineng’s Special BBQ is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Ineng’s Special BBQ due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Ineng’s Special BBQ, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Ineng’s Special BBQ also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Ineng’s Special BBQ
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Ineng’s Special BBQ franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Ineng’s Special BBQ.
4 Check if Ineng’s Special BBQ franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Ineng’s Special BBQ franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Ineng’s Special BBQ franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Ineng’s Special BBQ franchisee.