Lydia’s Lechon Restaurant started from a humble beginning with only P500.00 as starting capital way back in 1966. Lydia and Benigno de Roca opened the first Lydia’s Lechon stall at the Our Lady of Sorrows Church, F.B. Harrison St., Pasay City.
This proved to be the take-off point of what is now the biggest Lechon chain of outlets in the country today. After being reorganized by an elite group of Hotel personalities which included the Hyatt and Sulo hotels for its tasty and crispy lechon in the 1970’s. Aling Lydia started her ambitious expansion plans by opening the first main branch along Roxas Boulevard, Baclaran in the 80’s and further branch out in the northern part of the metropolis (Quezon City) in the early 90’s.
At present, Lydia’s Lechon is operating more than 20 branches in Metro Manila, Cavite, and Pampanga. One thing though never change over the years, and that is the sumptuous, crispy and delicious lechon Lydia’s has been known and sought for ever since.
Via its Franchise Program, Lydia’s Lechon & Restaurant is now focused on expanding its operations throughout the country. For a few years now, Lydia’s is already on its way in building and innovating business trend in the industry like fast food, fast casual and its newly launched Lydia’s Lechon kiosk quick meals.
Image, Product, Service, Cleanliness – these ingredients contributed their success in the industry where their principles, standards, beliefs and core values in business and in life as well, were molded. Above all, their good management team and the novelty of lechon that complete each dining experience of their growing clientele, added up to their achievements.
How to franchise Lydia’s Lechon:
Free Standing
- Area: 120 sqm.
- Estimated Total Investment: Php7 Million +( inclusive of Franchise Fee)
Food Court
- Area: 24 sqm.
- Estimated Total Investment: Php3 Million +( inclusive of Franchise Fee)
Kiosk
- Area: 8 sqm.
- Estimated Total Investment: Php750,000.00 +( inclusive of Franchise Fee)
Contact Details of Lydia’s Lechon:
MAIN BRANCH
551 Service Road, Roxas Blvd., Baclaran,
Paranaque City, Metro Manila, Philippines
Tel. No.: (+632) 8851-2987; (+632) 8851-2988; (+632) 851-2989
Mobile: 0917-8202989 / 0917-1620731 (Globe)
Email: [email protected]
Website: www.lydias-lechon.com
Facebook Page (This link will open on a new window)
Basics of Franchising Lydia’s Lechon
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Lydia’s Lechon, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Lydia’s Lechon is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Lydia’s Lechon offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Lydia’s Lechon is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Lydia’s Lechon due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Lydia’s Lechon, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Lydia’s Lechon also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Lydia’s Lechon
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Lydia’s Lechon franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Lydia’s Lechon.
4 Check if Lydia’s Lechon franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Lydia’s Lechon franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Lydia’s Lechon franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Lydia’s Lechon franchisee.