Mexicali concept was a replicate of an authentic San Francisco-style taqueria in Manila, for Filipinos to find out about a California staple and for ex-Californians who miss this type of food to have a place to go. At Mexicali the emphasis is on the burritos, San Francisco style.
Mexicali opened its doors in February 1993 – the dream of three siblings, Gonzalo, Dennis and Francesca Mabanta, who over the years had enjoyed very much the Latino culture and cuisine of San Francisco’s famous Mission District.
Their menu is very close to a typical S.F. taqueria which includes: several different types of burritos (grilled steak, barbecue chicken, barbecue pork, carnitas (roast pork), ground beef, grilled shrimp, and chimichangas); enchiladas ( chicken , beef or cheese); tacos (beef, barbecue chicken or grilled vegetables ); chili con carne; totopos (tortilla chips) with guacamole, jalapeno cheese sauce, refried beans and so on. Three months later, they started offering vegetarian meals (such as grilled vegetable burritos) without losing the California Mexican flavor. Surprisingly, even meat lovers enjoyed this tasty variation.
In 2009, a fortuitous event happened: eldest brother Gonzalo married a Latin American woman, Claudia Hernandez, and a new element was brought into the Mexicali family. It had the effect of re-energizing and reinvigorating the restaurant chain, as Claudia it turned out was an enterprising businesswoman as well as an expert on the cuisine of Latin America. When she joined up, all sorts of things started to happen from the menu, the service, a logo redesign, ongoing interior renovations, they even came up with a brand new bestseller: the famous Mexican soft corn taco, a must-try if you haven’t had it yet.
Today, Mexicali is on the verge of international exposure as franchise inquiries have been coming in from Qatar, Canada and Guam. New stores are opening locally too, soon, with the latest units at the Serendra complex, The Fort, and in currently booming Naga City.
How to franchise Mexicali:
Franchise Fee: Call
Mexicali Franchise Inclusions:
- Trade name, License and Trademark
- Personnel Recruitment
- Training of Manager and Crew members.
- Construction and Equipment
- Operating Assistance
- Operations Manual
Contact Details of Mexicali:
MEXICALI FOOD CORP.
JVR Bldg., Felipe St., Poblacion,
Makati City, Philippines
Tel: (+632) 895-7713
Fax: (+632) 729-3358
Email: [email protected]
Website: www.mexicali.ph
Facebook Page (This link will open on a new window)
Basics of Franchising Mexicali
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Mexicali, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Mexicali is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Mexicali offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Mexicali is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Mexicali due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Mexicali, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Mexicali also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Mexicali
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Mexicali franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Mexicali.
4 Check if Mexicali franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Mexicali franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Mexicali franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Mexicali franchisee.