Better Than Ice Cream (BTIC)

Better Than Ice Cream (BTIC), the pioneer frozen yogurt manufacturer in the Philippines which was first established in 1989.  It was a family business owned by Banker-turned-entrepreneur Nestor P. Bonoan.  The first store was opened at Park Square Mall in Makati.  Since then, the company has opened more than 15 retail stores in Metro Manila’s key malls and has franchise distributors in different parts of the country. BTIC products are also available in groceries and supermarkets. BTIC is the only frozen yogurt manufacturer in the Philippines. The company also produces frozen dessert products for various restaurants and retail food institutions.

BTIC has since expanded its line from hard-frozen yogurt in over 30 flavors to soft-serve frozen yogurt and yogurt popsicles.  It has developed a unique system for the distribution of its frozen yogurt products through a network of standardized scooping stations and soft-served frozen yogurt store. This system consist in part of a distinctive design, presentation, a set of operating procedures, and the use of the BTIC, YOSWIRLS, and BOGART NYOGURT logos, brand names, trade names, colors, slogan, and marks.

BTIC, Inc. is now processing applications from parties interested in obtaining a franchise to retail BTIC hard frozen yogurt using its scooping station system and its complete line of hard-frozen, soft-served, and popsicle yogurt.

How to franchise BTIC:

TYPES OF FRANCHISES:

• BTIC SCOOPING STATION – will usually occupy from 4 to 10 square meters and will consist of one or two display freezers and, in cases where the volume justifies it, a storage freezer. It will primarily be selling BTIC frozen yogurt by the scoop but may also sell BTIC half gallons and pints and Bogart Nyogurt popsicles.
• YOSWIRLS by BTIC FROZEN YOGURTSTORE – will usually occupy from 10 to 40 square meters and will have tables and chairs for customers. Only YOSWIRLS by BTIC stores will be allowed to offer frozen yogurt concoctions such as splits, shakes, and sundaes. It may also sell pastries, sandwiches and light meals, subject to the prior approval and arrangements with BTIC management and further subject to the fee structure of the franchise agreement.
• PROVINCIAL DISTRIBUTOR – will have the license to distribute BTIC hard frozen yogurt in half-gallons and pints. YOSWIRLS soft-served frozen yogurt, and BOGART NYOGURT popsicles. It may also operate BTIC scooping stations and/or YOSWIRLS by BTIC stores on an exclusive basis within a province or defined area of the franchise.

INVESTMENT REQUIRED:

The Investment Package for a franchised BTIC outlet starts at around P250 thousand plus franchise fee for a Scooping Station, P2.5 million plus franchise fee for a YOSWIRLS by BTIC store. The franchise fee for an exclusive Provincial Distributorship is P1 million and allows the distributor to establish as many BTIC scooping stations and/or YOSWIRLS by BTIC stores in its designated province. The franchise shall be valid for a term of 5 years.

BTIC offers the following marketing support to its franchisee:

• Assistance in Site Evaluation
• Assistance in Site Design and Construction, Store Set-up, Sourcing of Equipment, Costs and Profitability Estimates and Market Study
• Assistance in hiring/evaluating/training of Personnel
• Training on BTIC Operations & Controls
• Comprehensive Store Operations Manual
• An Opening Supervisor assigned for the branch’s first few days of operation (for Metro-Manila Franchisees)
• Continuous research and development of the BTIC product line
• Continuous training programs
• Regular communications with franchisees
• Access to POS and Promo Materials

Contact Details of BTIC:

BTIC, INC.
The Franchise Manager
128 T. Claudio, San Juan City,
Metro Manila, Philippines
Tel: (63-2) 8725-4313; (63-2) 799-5365
Telefax: (63-2) 724-5978
Email: [email protected]
Visit Website (This link will open on a new window)

Basics of Franchising Better Than Ice Cream (BTIC)

Franchising benefits

Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Better Than Ice Cream (BTIC), reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Better Than Ice Cream (BTIC) is beneficial for the inverstors:

High success rate due to its business model rather than starting from scratch.

Franchising Better Than Ice Cream (BTIC) offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.

Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.

Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.

Better Than Ice Cream (BTIC) is a recognized brand or trademark that can bring you success.

Success is achievable for franchising recognized brands like Better Than Ice Cream (BTIC) due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Better Than Ice Cream (BTIC), reducing the risks associated with independent entrepreneurship.

Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.

Availing financing from various sectors is highly likely due to a good brand reputation.

Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.

Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Better Than Ice Cream (BTIC) also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.

Formula for success that a franchisor may provide.

Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.

5 things to consider when franchising Better Than Ice Cream (BTIC)

1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.

2 Be certain that you can work harmoniously with Better Than Ice Cream (BTIC) franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.

3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Better Than Ice Cream (BTIC).

4 Check if Better Than Ice Cream (BTIC) franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.

5 Best location is one key aspect to have a successful Better Than Ice Cream (BTIC) franchise. Study the environment and see if your business suits the surroundings.

Successful frachising 101

Becoming a successful Better Than Ice Cream (BTIC) franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:

Research

Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.

Understand the Franchise Agreement

Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.

Financial Planning

Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.

Training and Support

Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.

Location Selection

If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.

Follow the System

One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.

Provide Excellent Customer Service

Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.

Marketing and Promotion

Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.

Manage Finances Wisely

Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.

Adapt and Innovate

Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.

Network with Other Franchisees

Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.

Stay Committed

Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.

By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Better Than Ice Cream (BTIC) franchisee.