Goldilocks was started as a small bakeshop along to the Pasong Tamo Street, Makati in 1966. Traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today. Two sisters Milagros and Clarita, and their sister-in-law, Doris have already been dabbling in the business for some time —Milagros, by supplying chiffon slices to a number of Manila’s canteens, and Clarita, by baking and decorating cakes during special occasions in Bicol — when they decided to take their hobby one step further. A third sister, Maria Flor, suggested that they name the enterprise “Goldilocks“, after the character in a fairy tale, aiming to make it easier for children and their mothers to remember its name; and because it suggested luck and prosperity.
Over the years, Goldilocks did prosper, but not due to mere luck. The sisters’ dedication, hard work and business sensibilities led to a second branch just two years after the pioneering outlet began operating. From ten employees and two display stands, Goldilocks has become a global brand, expanding to over a total of 250 stores in the Philippines and overseas; and hiring thousands of local employees. The opening day total sales of P574 back in 1966 has multiplied thousand of times over, reaching a system-wide sales of P5.9 billion by the end of 2007.
Now on its 42nd year, Goldilocks remains that company and more. At the forefront of its industry, the company enjoys a substantial lead over competitors in all aspects of performance. National consumer surveys have consistently identified Goldilocks as the landslide winner in customer satisfaction indices such as Awareness Conversion (the ability to translate brand awareness to actual trial) and Share of Heart (the emotional approach to measuring preference).
Join the Goldilocks franchise family. With over 40 years of experience, more than 200 stores worldwide and the 2005 Hall of Fame Award for Outstanding Filipino Franchise of the Year, you are assured of sweet success. Whether you’re a first-time franchisee or a seasoned investor, Goldilocks has several franchise schemes to suit your investment needs.
How to Franchise Goldilocks:
Franchise Package
BAKESHOP
- Franchise Fee: Php800,000 (VAT exclusive)
- Investment Cost: Estimated Php6 Million to Php8 Million
- Store Size Requirements: Minimum of 40 sqm / Maximum of 60 sqm
FOODSHOP
- Franchise Fee: Php1.2 Million (VAT exclusive)
- Investment Cost: Estimated Php13 Million to Php15 Million
- Store Size Requirements: Minimum of 170 sqm / Maximum of 200 sqm
Inclusions:
- Use of Goldilocks trade name and trademarks
- Proprietary products
- Store design
- Signage
- Use of Goldilocks methods of operation
Franchise Term: Eight (8) years
Royalty Fee:
- Full Bakeshop – 4% of total value of bakeshop products purchased.
- Foodshop – 8% of total monthly gross sales.
Advertising Fee:
3 % of the total sales derived from both Bakeshop and Foodshop and is paid on a monthly basis.
Contact Details of Goldilocks:
GOLDILOCKS BAKESHOP INC.
Franchise Relations Department
439 Shaw Boulevard,
Mandaluyong City, Philippines
Trunk line: (+632) 8532-4050
Email: [email protected]
Facebook Page: www.facebook.com/GoldilocksPH
Visit Website (This link will open on a new window)
Basics of Franchising Goldilocks Bakeshop
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Goldilocks Bakeshop, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Goldilocks Bakeshop is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Goldilocks Bakeshop offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Goldilocks Bakeshop is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Goldilocks Bakeshop due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Goldilocks Bakeshop, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Goldilocks Bakeshop also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Goldilocks Bakeshop
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Goldilocks Bakeshop franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Goldilocks Bakeshop.
4 Check if Goldilocks Bakeshop franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Goldilocks Bakeshop franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Goldilocks Bakeshop franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Goldilocks Bakeshop franchisee.