Caltex is one of the world-class and world’s most successful brands which was established in 1936. Today, Caltex is a part of the Chevron Corporation, one of the world’s largest companies.
With its global network of assets and partnerships, Chevron has the strength to back investors with the resources that they need to create business success. The Caltex brand is a household name throughout Asia and is one of Chevron’s most valued assets. Caltex has established local strength and preference through over 70 years of marketing commitment. With Chevron’s global resources and the Caltex brand’s unique local roots and heritage, you have a strong recipe for success.
Caltex are committed to being an outstanding business partner and provide professional support to assist you in making your business successful. While becoming a Caltex retailer is a great opportunity for many people, it is not for everyone.
We have found that successful Caltex partners have these things in common:
- A commitment to our values and our operating standards
- Sufficient financial resources, experience and marketing skills
- An openness and willingness to learn and grow with us
Getting Started:
Winning Partnerships
We’re committed to building productive business relationships. Our commitment to partnership is a core principle of our company values. We are honest in our dealings with others, we respect the uniqueness of each individual and we value the relationships we create.
Your Business Consultant
Your Business Consultant From the time you apply for a Caltex franchise, to the time you begin operating your own Caltex station, you will have a Caltex Business Consultant to assist and support you. Your Caltex Business Consultant ensures that you have access to all available resources to start and grow your business.
Site Construction and Design
Site Construction and Design Construction of service stations involves a wide range of legal issues, design standards, and material sourcing. Our engineers can give feedback to help steer your way through, so you not only get the job done correctly, but efficiently too.
Training
Training We invest in people because they are our most important asset. As a Caltex retailer, you receive training in business planning, product knowledge, people management, facilities upkeep and safety and security. As a global company, we share international best practices and provide our retail operators with the latest and best information from around the world.
Brand and Marketing Support
Caltex TVC We are committed to continuing to grow the star power of Caltex. Our world class advertising campaign; “What Drives You”, and regular national promotions help to attract customers onto your forecourt. Our local site marketing toolkit provides resources, so you can create your marketing materials tailored to appeal to the specific needs of your community. Being locally relevant is an important part of the Caltex brand.
Business Tools
Business Tools We provide a number of business tools to help you in the day-to-day management of your business.
- Caltex Retailer’s Manual – This step-by-step operating manual provides detailed guidelines on the daily management of your Caltex station.
- Caltex Stock Management Process – Our fuel inventory management process assures fuel integrity and quantity reconciliation.
- Customer Service Tracking System – Our mystery shopper program addresses a series of 17 quality-of-experience standards, with participating stations reporting benefits in terms of both staff motivation and customer satisfaction.
- Fuel Quality Tracking System – You can be sure that you are delivering only the highest-quality fuel to your customers all day, every day. All fuels leaving our refineries contain exclusive components so that checks can be made to prevent fuel tampering.
- Customer Service Centre – The customer service centre handles all orders and inquiries for retailers and customers. A voice response unit (VRU) is also available for standard orders 24/7.
- Financial Support – We work with you individually to develop a financial support package that best suits your needs.
FREQUENTLY ASKED QUESTIONS
How much do I need to invest?
The average cost required for investment is Php8?10 million. The amount may vary depending on the size and location of the station.
Does Chevron provide financial support?
Chevron does provide financial support on a case-by-case basis. Please contact us to find out more.
How much training do my staff and I need and how long does it take before we can open for business?
Prior to opening your station, it’s mandatory for you and your team to complete our Management Team training course. This takes about 2 weeks, but can be completed quicker if previous retail experience is present. Training will be conducted at Chevron Philippines Head Office, 6750 Ayala Ave, Makati City.
Will Chevron support me with marketing programs and training for a successful station?
Absolutely! You will be able to access of a full list of marketing programs and training sessions for you and your station personnel.
Are there any restrictions or preferences when it comes to the location?
Your chosen site will be inspected by Chevron representatives to determine the acceptability of the property.
What are the site requirements?
Lot Size/Layout: Design layout of 1,000 sqm (minimum)
Frontage: 30 m (minimum)
Chevron Retailer Agreement Term: 10 years contract
Lot Lease Agreement: Secured term of 10 years (minimum)
Buildings and Structure: To be constructed by investor in accordance with Chevron standard design
Equipment: Owned by retailer
Signage: Branding and signages provided by Chevron
Will Chevron assist with the construction of the service station?
Chevron will provide the general layout and design of the station prior to construction, and our Maintenance and Construction Specialists will guide the construction phase to ensure standard specifications are met. However, as ownership is retained by the retailer, you will undertake full responsibility of site construction.
How long does it take to build a new gasoline station?
A basic Caltex station takes about 3?4 months to construct. This time period may change depending upon factors such as the size, location, facilities to be installed, permits and more.
How long does it take to convert my existing station into a Caltex station?
The average time required for conversion is 2 months. However, this is just an estimate, and the actual time can only be determined after assessing the size and facilities of your station.
Who will deliver my products to my station?
A Chevron-hired tanker will deliver them to your station, based on your online orders via Chevron Business Point.
What’s the application process?
As our foremost responsibility is towards our customers, our application process comprises of 8 simple steps that ensure your suitability for the partnership.
- Step 1: Present site for approval
- Step 2: Submit application
- Step 3: Undergo a home interview
- Step 4: Complete on-the-job training and evaluation
- Step 5: Pass financial background checks
- Step 6: Present proposal to the Retailer Selection Board
- Step 7: Sign official documents and complete our 2-week New Retailer Training Course
- Step 8: Get started as a Caltex retailer!
Contact Details of Caltex:
Chevron Philippines Inc.
6/F 6750 Ayala Avenue
1226 Makati City, Philippines
Telephone: PLDT (02) 8867-7710 / GLOBE (02) 7793-7600
Email: [email protected]
Facebook Page: www.facebook.com/CaltexPhilippines
Visit Website (This link will open on a new window)
Basics of Franchising Caltex Dealership
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Caltex Dealership, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Caltex Dealership is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Caltex Dealership offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Caltex Dealership is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Caltex Dealership due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Caltex Dealership, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Caltex Dealership also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Caltex Dealership
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Caltex Dealership franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Caltex Dealership.
4 Check if Caltex Dealership franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Caltex Dealership franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Caltex Dealership franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Caltex Dealership franchisee.