Founded in 1978, the SEAOIL Group of Companies was engaged in offering storage facilities for petroleum and petrochemical based products. Soon after, it rapidly expanded its operations by carving a niche in the wholesale petroleum market. A decade later, the company partnered with Paramins, at that time one of the world’s leading lubricant additive supplier, endowing its Research and Development Team the ability to develop the most advance lubricants in the market, an endeavor it continues to do today.
In 1996 in anticipation of the oil market deregulation, SEAOIL Philippines, Inc. was established, eventually becoming the first independent fuel player to open a retail station. Today, the SEAOIL Group of Companies employs over 600 highly motivated and skilled personnel and constitutes over 4% of the country’s annual downstream oil industry.
In the short term, SEAOIL is aggressively constructing more service stations at strategic locations consistent with its aim to be the service station of choice for the A, B, C and D market segments. As a Filipino-owned company, SEAOIL has the competitive advantage in its unique perspective and understanding of the needs of the Filipino market.
In the long run, the company envisions itself to be the most omnipresent player in the oil industry in terms of retail network. The company aims to put up over 500 stations nationwide in 2011.
As a testament to its dedication to the Filipino consumer, SEAOIL has been consistently expanding its retail station network in the country especially in underserved markets. From one station when it started retailing in 1997, SEAOIL now has over 150 stations all over the country.
This aggressive expansion plan serves not only the Filipino consumer; it also opens business opportunities for Filipino entrepreneurs through franchising.
How to Franchise SEAOIL:
As both a means and an end to fulfill its mission of “Enriching the Lives of Filipinos”, SEAOIL’s franchising program has enabled the company to steadily develop its retail network and logistical arms as well as to share the profitability of its franchise program to its Franchisees. Below are some of the main benefits of becoming a SEAOIL franchisee.
- By engaging in a petroleum retail business, Franchisees can easily market to their own network, thereby realizing the inherent value of associations they’ve built over the years.
- Franchisees have the opportunity to gain from SEAOIL’s expertise and avoid costly mistakes if they were to start their own business without an ample working knowledge of its intricacies. Initiatives such as seminars on Value Enhancement, Tax Awareness, Employee Benefits and the like offer important information to Franchisees as they begin their businesses.
- SEAOIL has a year-round support program consisting of company-wide promotional activities, direct marketing consultancy, and a 24-hour technical assistance package.
ADVANTAGES OF PARTNERING WITH SEAOIL
At SEAOIL, we treat our franchisees as our partners. Being your partner, we provide you with extensive support and exceptional franchise services needed to effectively run and continually grow your business.
Operations
- SEAOIL provides you total assistance in the whole duration of your franchise. This includes support and guidance on analyzing sales trends, promoting SEAOIL products in the area, and maximizing business opportunities.
Logistics
- SEAOIL is committed to deliver world-class quality petroleum products, bringing you a sustainable competitive advantage in the area of your preference.
Marketing Support
- SEAOIL delivers innovative programs and products that lets you promote effectively as you simultaneously bring a stable and recognized brand in the oil industry.
Property and Equipment
- SEAOIL provides all the necessary equipment including the station’s infrastructure ready for operation.
Training
- SEAOIL provides a Convenience, Affordable, Reliable, Environment-Friendly and Service- Oriented (C.A.R.E.S.) training program, our expression in treating our customers and serving the community uniquely.
Contact Details of SEAOIL:
SEAOIL (Corporate Office)
22nd Floor, The Taipan Place,
F. Ortigas Jr. Road (formerly Emerald Ave.),
Ortigas Center, Pasig City, Philippines
Tel: (02) 8397-1010
Fax: (02) 8397-1011
Mobile: (0917)522-2737
Email: [email protected]
Website: www.seaoil.com.ph
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Basics of Franchising SEAOIL
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from SEAOIL, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising SEAOIL is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising SEAOIL offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
SEAOIL is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like SEAOIL due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by SEAOIL, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of SEAOIL also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising SEAOIL
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with SEAOIL franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising SEAOIL.
4 Check if SEAOIL franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful SEAOIL franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful SEAOIL franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful SEAOIL franchisee.