Beauty Exclusives is a special line of in-house brands manufactured exclusively for HBC. Manufactured under strict high-quality control standards, Beauty Exclusive products offer the same or better benefit than the leading and popular brands at affordable prices!
Beauty Exclusives currently has 9 brands representing each product line – Body Recipe Natural Skin Care Line, San San Cosmetics, Hortaleza Professionals Styling and Hair Care Line, Hortaleza MD, Allue, OHM Male Hygiene, Vitasoft Baby Care Line, Implements Professional Tools Line, HBC Essentials Accessories Line and Salon Exclusives by HBC. That’s making sure that even beauty can be within reach of anybody because everyone deserves to feel exclusive! Click on to every brand page to find out more on the special products you can only find in HBC!
Believing that each Filipino have the right to be beautiful, couples Dr.Rolando B. Hortaleza and Dra. Rosalinda Ang started a company named HBC ( Home Beauty Exclusives ). It is now a Billion-peso company that serves the personal retail market with over 150 branches in the Philippines, being one of the most trusted names in health, beauty, home and personal care products and services. The company boasts that their products are of world-class.
The company’s success story and continuous growth of the business yield us to open another opportunity for our entrepreneurs to venture on. February 28, 2006 HBC officially opened its doors for franchising. It is our way of sharing the experience and knowledge of the business to the public.
HBC Franchising is a means to help encourage Filipino entrepreneurship with a business they can trust and a name they can depend on.
With the company’s mission and vision, business concepts, strategic framework and core values HBC grew up to be a very successful company having 189 operating branches nationwide and 3 franchisees.
How to Franchise HBC:
The wide selection of HBC’s franchised store types includes carts, kiosks and full stores which already come with free staff training and start up assistance. Return of investment could be in as early as 2 years.
1. HBC CART
- A HBC cart is an alternative format to a HBC full store. The cart is ideal for business space with less than 4sqm in size.
- HBC carts usually carry major Beauty Exclusive products only.
Joining Fee: Php250,000.00
- Includes site evaluation, CART layout, franchise fee, training and start up assistance
- Initial stocks and supplies : Php50,000.00 (Estimated cost)
TOTAL INVESTMENT: Php300,000.00
2. HBC KIOSK
- A HBC kiosk is ideal for entrepreneurs who would like to have an initial experience at running their own business. This is HBC’s special package for Overseas Filipino Workers (OFWs) who would also like to have a stable source of income while working abroad.
- The kiosk is recommended for business space with 4sqm-6sqm in size.
- HBC kiosks carry major Beauty Exclusive products only.
Joining Fee: Php400,000.00
- Includes site evaluation, KIOSK layout, franchise fee, training and start up assistance
- Initial stocks and supplies : Php100,000.00 (Estimated cost)
TOTAL INVESTMENT: Php500,000.00
3. HBC FULL STORE
- A HBC full store is ideal for business space with 50sqm-100sqm in size. A HBC full store showcases the full range of Beauty Exclusive products, MakeOver Zone area and Vaciador services.
Joining Fee: Php2,500,000.00
- Includes site evaluation, store layout, franchise fee, POS, training and start up assistance
- Initial stocks and supplies : Php500,000.00 (Estimated cost)
TOTAL INVESTMENT: Php3,000,000.00
Royalty Fee: 5% of the gross sales for continuing support services
Advertising Fee: 1% of gross sales monthly, whichever is higher, for local advertising and promotion. There is also a system wide contribution of 3% of your gross sales to a corporate advertising and development fund which will be used for newspaper and direct mail advertising or promotional items through other media.
Franchise Agreement: 5 years, renewable to 2 additional 3-year terms for a total of 11 years
Contact Details of HBC:
HBC CORPORATE CENTER
HBC Franchise Department
548 Mindanao Avenue corner Quirino Highway
Novaliches, Quezon City, Philippines
Franchise Hotline: (02) 984-5555 local 3220
Mobile: (0920)913-1797
Email: [email protected]
Website: www.hbc.com.ph
Facebook Page (This link will open on a new window)
Basics of Franchising HBC Home of Beauty Exclusives
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from HBC Home of Beauty Exclusives, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising HBC Home of Beauty Exclusives is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising HBC Home of Beauty Exclusives offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
HBC Home of Beauty Exclusives is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like HBC Home of Beauty Exclusives due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by HBC Home of Beauty Exclusives, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of HBC Home of Beauty Exclusives also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising HBC Home of Beauty Exclusives
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with HBC Home of Beauty Exclusives franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising HBC Home of Beauty Exclusives.
4 Check if HBC Home of Beauty Exclusives franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful HBC Home of Beauty Exclusives franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful HBC Home of Beauty Exclusives franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful HBC Home of Beauty Exclusives franchisee.