MANG INASAL is the No.1 BBQ fastfood chain in the Philippines. It was started in Iloilo City on December 12, 2003 by its founder, Edgar “Injap” Sia II.. It is the fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites.
From a Hiligaynon word for Mr. Barbecue, Mang Inasal was established as a unique entry to the saturated grill restaurant industry. Its Chicken Inasal as the flagship product is a distinctively Pinoy chicken inasal stamp-grilling with charcoal, a marinade concocted out of local spices and herbs, bamboo sticks for skewers – is no doubt the best tasting chicken inasal in the country today.
Mang Inasal soon drew the attention of Jollibee Foods Corporation (JFC), the Philippines’ largest food service company and one of Asia’s most admired companies. JFC acquired 100% share of Mang Inasal in April 2016.
Today, Mang Inasal is the leading Pinoy branded outlet in the country, with its strong portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and Palabok. Variations in the menu are constantly being developed to meet the discriminating demands of its growing customer base.
Mang Inasal has steadily grown ever since its acquisition, making it one of the fastest growing quick service restaurants in the country. To date, Mang Inasal has over 450 stores nationwide and counting.
The brand has garnered numerous awards over the years, including the Outstanding Fast Growing Local Food Company from the 19th Annual National Consumers Awards in 2008, the Most Outstanding Quick Service Restaurant and Most Outstanding Chicken Inasal restaurant from the 2010 Dangal ng Bayan Awards, and the Outstanding Filipino Franchise Award from the 2015 Franchise Excellence Awards.
Mang Inasal now lays the foundation for a new era of prosperity, moving forward to a horizon of possibilities as the brand continues its winning tradition of excellence.
How to Franchise Mang Inasal:
Mang Inasal offers the following type of stores:
- Free Standing – This is a stand-alone and a two-level store with sufficient parking space.
- Mall – This store is located in the vicinity of a mall.
- In-Store – This store is located within a building with adjacent tenants on both sides.
- Food Court – This store is located inside the facility of the mall or a structure adjacent to the food vendors and provides a common area for self-serve dining.
INVESTMENT DETAILS
Set-up Fee: Php1,200,000.00 net of VAT
- Consists of initial support and assistance in setting-up an outlet efficiently and in accordance to the standard requirements.
Franchise Term: 10 Years, Renewable but subject franchisee’s performance
Royalty Fee: 5% (Net of Sales) Billed every month
Advertising Fee: 3% (Net of Sales) Billed every month
Store Floor Area Requirement: 220-250 Sqm. (The frontage is at least 10 meters. This is exclusive of parking space)
Estimated Capital Investment: Php12 Million to Php18 Million (The capital investment is highly dependent on the Type of Stores)
*Other details such as specific investment cost, return of investments and other franchising details will be discussed with you once your application has been approved.
Note: Investment details are subject to changes.
Contact Details of Mang Inasal:
Mang Inasal Franchising Division
Unit 407, 4th Floor Jollibee Plaza,
10 F. Ortigas Jr. Avenue, Ortigas Center,
Pasig City, Metro Manila, Philippines
Mandaluyong City, Philippines
Mobile Number: 0998-587-6522
Email: [email protected]
Visit Website (This link will open on a new window)
Basics of Franchising Mang Inasal
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Mang Inasal, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Mang Inasal is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Mang Inasal offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Mang Inasal is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Mang Inasal due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Mang Inasal, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Mang Inasal also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Mang Inasal
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Mang Inasal franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Mang Inasal.
4 Check if Mang Inasal franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Mang Inasal franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Mang Inasal franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Mang Inasal franchisee.