Magic Melt started as a small specialty bakeshop producing ensaymada and pastries in 1999. Under the leadership and management of Carolyne Go, the company Chief Executive Officer and her brother Wilson Lumakang, the Chief Operating Officer, Magic Melt has evolved from a small specialty bakeshop selling ensaymadas and pastries in Cebu City into a nationwide brand selling homecoming treats that tease everyone’s appetites. Now Magic Melt offers not only ensaymada but rosquillos, love and kisses, mamon tostado,otap and more.
A subsidiary of the Budget Builders Group of Companies, MagicMelt began diversifying into the production of breads, cookies, and ‘pasalubong’ products which it began distributing through supermarkets, convenience stores, and canteens in Cebu City.
In 2005, the company was organized into a corporation called MAGIC MELT FOODS, INC. (MMFI), a company dedicated to sharing the best of Philippine products with more Filipinos here and abroad.
Magic Melt adheres to strict standards of food safety and practises HACCP (Hazard Analysis Critical Control Point) system. It also complies with the standards of GMP (Good Manufacturing Practices). Magic Melt is the first ever food manufacturing company verified and approved by Sure Seal, the only trustmark provider in the Philippines which ensures safe trade on the web. Magicmelt’s products are Halal-certified.
Their fulfillment, however, is not reflected by the number of their stores or carts, but by being able to meet the health concerns of Filipinos and being able to nourish the entrepreneurial spirit of aspiring investors who wish to become part of its growing family.
How to Franchise Magic Melt:
Capital Investment: Call
Inclusive of:
- Right to use our trademark, name and logo
- Business start-up assistance
- Site selection and evaluation assistance
- Kiosk construction and fabrication
- Pre-Opening support
- Training
- Bulk pricing
- Grand opening assistance
- Marketing, advertising and promotional assistance
- Continuing support
Contact Details of Magic Melt:
MAGIC MELT FOODS, INC. (Head Office)
Bankal, Lapu-Lapu City
Cebu City, Philippines
Landline: (032) 261-5210 / 340-8619 / 495-8903
Mobile: 0923-7086706
Email: [email protected] / [email protected]
Website: www.magicmelt.com
Facebook Page (This link will open on a new window)
Manila Office:
168 M. Eusebio Ave., Brgy. San Miguel, Pasig City
Landline: (02) 643-9001 / (02) 641-0753
Basics of Franchising Magic Melt
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Magic Melt, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Magic Melt is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Magic Melt offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Magic Melt is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Magic Melt due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Magic Melt, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Magic Melt also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Magic Melt
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Magic Melt franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Magic Melt.
4 Check if Magic Melt franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Magic Melt franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Magic Melt franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Magic Melt franchisee.