BluGré Coffee is Davao’s first and leading specialty coffee shop, founded in 1998 by husband and wife, Gatchi and Larcy Gatchalian, both Manileneos but consider themselves Davaowenyos by heart.
BluGré Coffee has five branches: three in Davao – company-owned (Landco Corporate Center, Matina Town Square, ans SM City Davao), two in Gensan – franchise of Manny and Jinkee Pacquiao (Pacquiao Building, Osmena, and Robinsons Place Gensan).
Established in June 1998, BluGré Coffee claim to fame is its signature drink, Durian Gatchpuccino, a hot cappuccino concoction that blends espresso and the fruit durian wonderfully. (Also available is Durian Larcepuccino, the cold version of Durian Gatchpuccino). It is dubbed as the king of all coffees (durian being the king of all fruits).
BluGré is responsible for creating a coffee culture in Davao, and leads the pack mainly because of the coffee lifestyle experience which Dabawenyos enjoy up to now.
BluGré Coffee is actually a spin-off from the couple’s clothing business under the brand BluGré. But the owners fascination and love for coffee led them to putting up not just a coffee place but a coffee brand. To the Dabawenyos, Blugre now is synonymous to great coffee experience.
Aside from your regular specialty coffee shop menu items like espresso, latte, mocha, cappuccino, BluGré also serves Larcepuccino Coffee, an ice-blended coffee drink which boasts of a variety of concoctions, and one drink is being served in what BluGré calls Larcepuccino Fun Cup, where the fun cup is to go serving as a souvenir of one’s memorable BluGré experience; Larcepuccino Cream, a non-coffee ice-blended drink; BluGré Shakers, variety of shakes with and without coffee, plus chocolate drinks, milk, and flavored tea drinks.
How to Franchise BluGré Coffee:
Franchise Package:
- Kiosk (Coffee Counter)
- Full Store
BluGré Coffee Franchise Inclusive of:
- Trade Name & Proprietary Marks
- Site Approval
- Training for Franchisee, Supervisor
- Barista and Service Crew
- Procurement Program
- Marketing Assistance
- Opening Assistance
- Operations Manual
- Research and Development
Franchise Agreement: 5 years, renewable
Renewal Term: 5 years
Royalty: 5% of Gross Sales
Steps to BluGré Coffee Shop Franchising
- Email a letter of intent to [email protected]
- Evaluation
- Exploratory Meeting
- Inspection of proposed site
- Contract- signing
- Outlet set-up
- Training
- Pre- opening preparations
- Grand opening support
Contact Details of BluGré Coffee:
BluGré Global Franchising Corp.
DSR Compound, Walk- In Alley, Ponciano St.,
Davao City, Philippines
Telefax: (082) 285-3073
Mobile: (0919)003-3354 / (0927)110-8035
Website: www.blugre.ph
Facebook Page (This link will open on a new window)
Basics of Franchising BluGré Coffee Shop
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from BluGré Coffee Shop, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising BluGré Coffee Shop is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising BluGré Coffee Shop offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
BluGré Coffee Shop is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like BluGré Coffee Shop due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by BluGré Coffee Shop, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of BluGré Coffee Shop also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising BluGré Coffee Shop
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with BluGré Coffee Shop franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising BluGré Coffee Shop.
4 Check if BluGré Coffee Shop franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful BluGré Coffee Shop franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful BluGré Coffee Shop franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful BluGré Coffee Shop franchisee.