Kookel’s was first started at GSIS Subdivision, McArthur Highway, Matina, Davao City in 1995. At the time of its opening, the lechon manok business was considered a “fad” business and only a handful of lechon manok businesses was operating in Davao City.
Kookel’s Kooking Inc. was originally called Kookel’s Lechon Manok and Sinugbang Panga which the name suggests, were the first two products we sold. Due to its authentic Filipino taste, Kookel’s Lechon Manok was easily accepted by the market and customers were queuing daily at the first branch.
Kookel’s opened their second branch at Peace Ave. Bangkal, Davao City and added the Pork Liempo to their products.
The public took notice and long lines of buyers was a daily fare at Kookel’s. The owners saw the opportunity to innovate and provide the public with more products and eventually conceptualize and launched the “Kooking” concept which offers “short” orders such as Filipino noodles and other FIlipino dishes.
Product awards consistently awarded Kookel’s to be the number one Lechon Manok in Davao City and Kookel’s ever since has been a hall of famer awardee of Philippine Marketing Excellence Awards, Philippine Quality Awards for Business Excellence and National Shoppers’ Choice Awards.
Also, Kookel’s has ventured into the restaurant business operating Kookel’s Filipino Restaurant, Kookel’s Catering Services, Le Kook Chicken House, Red Rooster Rooftop Bar and Don Juan Bar. Kookel’s also appeared on various national and local television segment featuring the lechon manok and other products.
From opening a single branch, the Davao homegrown brand has become one of the most recognizable food take out service in Davao City. Currently, the family run business is passionately and continuously hard at work to provide the best authentic Filipino food and innovating to provide the best service and quality.
Mission
To provide the best of Filipino cuisine to the homes of Filipino families.
Vision
To be a provider of Filipino food products not only in a convenient manner but with quality and of excellent service.
How to Franchise Kookel’s:
1. UNIT FRANCHISING
- Koolkel’s offers for Metro Davao Unit Franchises to be operated from our unique kiosks or stores.
Franchise Fee: Php200,000.00
Including:
- Right to name
- Proprietary Marks
- Site selection approval
- Training for Franchisee and staff
- Operations Manual
- Pre-opening, Grand Opening Assistance
- Ongoing Support
Franchise Agreement: 4 years, renewable
Training:2 weeks
Estimated total outlet Investment: Php450,000.00
Expected ROI: 1 year
Monthly Royalty: 3% of Gross Sales
Minimum space requirements: 16 square meter
2. AREA FRANCHISES
- Koolkel’s offers for Cities and Provinces nationwide Area Franchises, which can to be operated from kiosks or stores.
Area Franchise Fee: Php300,000.00
- Including the rights to open two (2) outlets, which have to be in operation within 12 months. Additional outlets can be opened by Franchisee within granted area.
Franchise Agreement:6 years, renewable
Training: 4 weeks
Expected ROI: 1 year
Monthly Royalty: 3% of gross sales
Benefits for Kookel’s Franchisee
- Use of Kookel’s business name and trade mark
- Excellent product line
- Profitable business venture
- Low Franchise Fee
- Low Royalty
- Site selection assistance and evaluation
- Training and refresher training
- Pre-Opening, Grand Opening, Post Opening assistance
- Effective Field Service
- Marketing and promotional assistance
- On-going operational support
- Procurement Program
- Operations Manual
Contact Details of Kookel’s:
Km.7 MacArthur Highway, Bangkal,
Brgy. Talomo, Talomo District,
Davao City, Philippines
Tel. No.: (082) 298-5926 / (082) 285-0910
Mobile No.: (0933)865-8495
Email: [email protected]
Website: www.kookels.com
Facebook Page (This link will open on a new window)
Basics of Franchising Kookel’s
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Kookel’s, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Kookel’s is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Kookel’s offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Kookel’s is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Kookel’s due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Kookel’s, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Kookel’s also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Kookel’s
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Kookel’s franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Kookel’s.
4 Check if Kookel’s franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Kookel’s franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Kookel’s franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Kookel’s franchisee.