As with many things in life, great things may come from certain passions, big or small. With Mr. Gerry Apolinario, such was exactly the case. Gerry had a particular fondness for good food; a passion he shared with his family and friends. And from an earnest penchant for drink and grilled food, he yearned for a venue where both may be enjoyed amidst an atmosphere that was fun, fresh and wholesome.
Thus, after rounding up friends and relatives for a particular business venture, Gerry’s Grill was born on February 14, 1997. Its slogan then was, You’d rather be at Gerry’s. Located along Tomas Morato corner Eugenio Lopez Avenue in Quezon City, Gerry’s Grill boasted of a menu packed with scrumptious food ranging from Grilled Seafood and Asian favorites to exotic cuisine and tastefully prepared beer mates and Pica-pica. For a full meal with the family or for a night out with friends, Gerry’s Grill offers the perfect place with the perfect menu to fit any occasion at a reasonable budget.
Among their best sellers are Inihaw na Pusit (Grilled Calamares), Crispy Pata, Pork Sisig, Beef Kare-Kare, Nilagang Bulalo, Beef Kaldereta, Inihaw na Manok (Grilled Chicken) and a whole lot more.
Gerry’s Grill continues to reach out to anyone anywhere. From its first restaurant located along Tomas Morato corner Eugenio Lopez Avenue in Quezon City, Gerry’s Grill now has 47 branches nationwide with 2 branches in Singapore and 2 branches in United States. Newly opened branches are: Tacloban, Zamboanga, Greenbelt, Laoag, Robinsons Manila, Cagayan de Oro and Nuvali. Soon to open Gerry’s Grill Doha, Qatar.
Indeed, Gerry’s Grill remains a favorite and well loved place to dine in among Filipinos here and abroad. So for great food and loads of fun, you’d still rather be at Gerry’s.
How to Franchise Gerry’s Grill:
Franchise Fee: Php3 Million
Gerry’s Grill Franchise Inclusive of:
- Trade Name and Proprietary marks
- Site approval
- Construction supervision
- Training for Franchisee, Management, Kitchen Crew, Service Crew
- Procurement program
- Marketing assistance
- Pre-opening assistance
- Grand opening assistance
- Post opening assistance
- Operations Manual
- Research & Development
Franchise Agreement: Ten (10) years
Renewal Term: Ten (10) years
Outlet Investment: depending on size and type of the location along with construction and design guidelines
Royalty Fee: 9.5% of gross sales including advertising contributions
Advertisement: Local Store Marketing 1%, National Advertisement Fund 3%
Required Space:
- Gerry’s concept can operate effectively in a mall type space of 200 square meters minimum. For restaurants with function rooms, dedicated bar, & an al-fresco area, we will need additional space of around 50 square meters. For free standing or out-of-mall locations, a minimum of 500 square meters in needed which includes an ample parking area.
GERRY’S FRANCHISING PROCESS
1. Letter Of Intent (LOI) – You may email us an LOI specifying the location of interest. It should also contain a brief description of your qualifications & business background. Kindly address it to:
Business Development Manager
[email protected]
2. Franchise Application Form – We will request that you fill out and submit our Gerry’s Franchise Application Form.
3. Preliminary Interview – Gerry’s business development team will meet with you and conduct an initial assessment of the area you are proposing.
4. Confidentiality – Gerry’s will require you to sign a confidentiality agreement before we disclose pertinent details regarding Gerry’s business systems. Gerry’s franchising key terms will be discussed after signing the confidentially agreement.
5. Corporate Interview – You will have an interview with our Executive Committee and the President.
6. Site Selection – Gerry’s will work closely with you to analyze the market and select a suitable site.
7. Awarding, Agreements and Orientation – Upon approval of the Executives and the President, we will schedule the signing of the Franchise Agreement and issue and Award Notice this will also be the occasion where the Franchise Fee and other initial payments will be required. We will need you or any Managing Director to attend the franchise orientation seminar.
Contact Details of Gerry’s Grill:
Prime Pacific Grill Corporation
No. 75-C Baler Street, San Francisco del Monte,
Quezon City, Philippines
President/CEO Gerardo B. Apolinario
Phone: (02)411-1080/374-1774
Fax: (02)374-4911/374-1772
Email: [email protected]
Website: www.gerrysgrill.com/ph
Facebook Page (This link will open on a new window)
Basics of Franchising Gerry’s Grill
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Gerry’s Grill, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Gerry’s Grill is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Gerry’s Grill offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Gerry’s Grill is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Gerry’s Grill due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Gerry’s Grill, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Gerry’s Grill also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Gerry’s Grill
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Gerry’s Grill franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Gerry’s Grill.
4 Check if Gerry’s Grill franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Gerry’s Grill franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Gerry’s Grill franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Gerry’s Grill franchisee.