The World’s Most Loved Pretzels are now here in the Philippines, the Auntie Anne’s. We offer soft hand-rolled pretzels in a variety of flavors such as Almond, Cinnamon, Sour Cream, Bacon Bits, Choco Chip and Glazin Raisin.
Our soft pretzels are made from scratch with delicious dough, hand-rolled, twisted and baked to a golden brown on the spot. Other products available such as the world famous pretzel dog and of course our freshly squeezed lemonade.
Auntie Anne’s got its start in 1988 when Anne Beiler bought a stand in a Pennsylvania farmers market. After some experimentation, “Auntie” Anne created a hand-rolled masterpiece. We continue to bake by a certain philosophy that keeps people coming back for more delicious dough. It’s easy to see: We are so much more than just pretzels.
How to Franchise Auntie Anne’s:
Interested in owning an Auntie Anne’s franchise? Auntie Anne’s is seeking qualified individuals to become domestic franchisees or international licensees. Even if you have no previous franchising experience, Auntie Anne’s can help you own your own business.
Auntie Anne’s has been franchising since 1989, and we now have nearly 900 locations worldwide. Auntie Anne’s receives thousands of franchise inquiries each year from people interested in learning more about our franchise opportunities, with questions such as:
- What criteria are required to become an Auntie Anne’s franchisee?
- Which markets are currently available for development in the U.S. and internationally?
Auntie Anne’s is seeking business partners who demonstrate their commitment to operational and product excellence. Those franchisees who exemplify these characteristics might one day find themselves featured in the Auntie Anne’s Franchisee Spotlight.
Auntie Anne’s will provide you with the important tools and support needed to develop the Auntie Anne’s concept, including:
- Training for you and your staff at Auntie Anne’s Pretzel University
- Ongoing field support
- Access to our confidential manuals, training videos, marketing materials, and many more valuable resources
Contact Details of Auntie Anne’s:
AUNTIE ANNE’S PHILIPPINES
Body Place Center 3/L Robinsons Galleria
Contact Person: Mr. Dean Dayao
Contact No: (02) 671-6711 / (02) 671-6712
Website: http://www.auntieannesfranchising.com (This link will open on a new window)
Basics of Franchising Auntie Anne’s Pretzels
Franchising benefits
Franchisees gain access to a proven business model, established brand reputation, and ongoing support from Auntie Anne’s Pretzels, reducing the risks associated with starting a new business. They benefit from collective advertising and marketing efforts conducted by the franchisor, which can result in increased customer traffic and sales. Franchisees also have the opportunity to tap into the training and operational resources provided by the franchisor, enhancing their chances of success and profitability. Below are just a few pointers why franchising Auntie Anne’s Pretzels is beneficial for the inverstors:
High success rate due to its business model rather than starting from scratch.
Franchising Auntie Anne’s Pretzels offers the advantage of tapping into an established reputation and customer base, which can significantly reduce the time and effort required to build brand recognition. Additionally, franchisors typically provide comprehensive training, ongoing support, and proven business models, mitigating many of the risks associated with starting a new venture.
Franchisees benefit from economies of scale in purchasing, marketing, and operational support, which can lead to cost efficiencies and improved profitability.
Overall, franchising offers a structured pathway to entrepreneurship with a higher likelihood of success compared to launching a new brand independently.
Auntie Anne’s Pretzels is a recognized brand or trademark that can bring you success.
Success is achievable for franchising recognized brands like Auntie Anne’s Pretzels due to their established reputation, which can attract customers more readily and build trust faster than starting a new brand. Franchisees benefit from proven business models, operational support, and marketing strategies provided by Auntie Anne’s Pretzels, reducing the risks associated with independent entrepreneurship.
Additionally, being part of a well-known brand network offers access to economies of scale, collective marketing efforts, and a support system among fellow franchisees, enhancing the likelihood of success.
Availing financing from various sectors is highly likely due to a good brand reputation.
Financing is often more readily available when franchising a reputable brand due to several factors. Banks and lenders are typically more willing to provide loans to franchisees of established brands because they have a proven track record of success and lower risk compared to new, unproven businesses.
Additionally, franchisors may have relationships with financial institutions or offer financing options themselves, making it easier for franchisees to secure funding. The recognizable brand name and business model of Auntie Anne’s Pretzels also provide a level of security for lenders, increasing the likelihood of loan approval and favorable terms for franchisees.
Formula for success that a franchisor may provide.
Low-cost supplies and efficient supply chain management contribute to higher profit margins for franchisees by reducing the cost of goods sold. Effective marketing increases brand visibility and customer traffic, leading to increased sales and revenue. A prime location maximizes foot traffic and accessibility, further enhancing the franchisee's revenue potential and profitability.
5 things to consider when franchising Auntie Anne’s Pretzels
1 Make sure that you really want to own this franchise and this will best fit your venture among other offered business opportunities.
2 Be certain that you can work harmoniously with Auntie Anne’s Pretzels franchise and it is within your interest. A visit to one of the franchise store will help you be more aware of operation and proceedings.
3 Carefully study the Terms and Condition, Franchise Agreement, and what are included in franchising Auntie Anne’s Pretzels.
4 Check if Auntie Anne’s Pretzels franchise will be compatible with the rules and regulation, as well as existing laws on chosen location.
5 Best location is one key aspect to have a successful Auntie Anne’s Pretzels franchise. Study the environment and see if your business suits the surroundings.
Successful frachising 101
Becoming a successful Auntie Anne’s Pretzels franchisee requires a combination of strategic planning, dedication, and hard work. Here are some steps you can take to increase your chances of success:
Research
Start by researching various franchise opportunities to find one that aligns with your interests, skills, and financial resources. Look for franchises with a proven track record of success, strong brand recognition, and a supportive franchisor.
Understand the Franchise Agreement
Carefully review the franchise agreement, including all terms, fees, and obligations. Make sure you fully understand the expectations and requirements of being a franchisee.
Financial Planning
Evaluate your financial situation and determine how much capital you have available for investment. Consider not only the initial franchise fee but also ongoing expenses such as royalties, marketing fees, and operational costs.
Training and Support
Choose a franchise that offers comprehensive training and ongoing support to franchisees. Take advantage of all training programs provided by the franchisor to learn the ins and outs of the business.
Location Selection
If the franchise involves a physical location, carefully choose the location for your business. Consider factors such as foot traffic, demographics, competition, and lease terms.
Follow the System
One of the benefits of franchising is that you're buying into a proven business model. Follow the franchisor's system and guidelines closely to increase your chances of success.
Provide Excellent Customer Service
Focus on providing excellent customer service to build a loyal customer base. Happy customers are more likely to return and recommend your business to others.
Marketing and Promotion
Take advantage of the marketing support provided by the franchisor, but also be proactive in promoting your business locally. Utilize social media, local advertising, and community events to attract customers.
Manage Finances Wisely
Keep track of your finances closely and manage expenses efficiently. Monitor your cash flow, budget carefully, and seek professional advice if needed.
Adapt and Innovate
Be willing to adapt to changing market conditions and customer preferences. Look for opportunities to innovate and differentiate your business from competitors.
Network with Other Franchisees
Connect with other franchisees within the same system or industry to share insights, experiences, and best practices. Networking with fellow franchisees can provide valuable support and advice.
Stay Committed
Building a successful franchise takes time and effort. Stay committed to your business, remain focused on your goals, and be prepared to overcome challenges along the way.
By following these methods and staying dedicated to your business, you can increase your chances of becoming a successful Auntie Anne’s Pretzels franchisee.